MainConcept and Adobe Expand Collaboration to Include ARM-Processor and Cloud Use Cases

Companies extend agreement to license MainConcept SDK technology for use in award-winning Adobe applications

AACHEN, Germany & SAN DIEGO - Dec. 9, 2021 - PRLog -- MainConcept today announced that it has extended its longstanding relationship with Adobe®, whose game-changing innovations have redefined the possibilities of digital experiences and democratized creativity. The companies have extended their licensing agreements beyond the x86 architecture to include support for Apple M1 ARM architecture and cloud products across Windows and macOS.

Since 2001, Adobe has integrated MainConcept professional encoders and decoders into its software, starting with MPEG-2 and expanding over the years to include AVC/H.264 and HEVC/H.265, as well as AAC, DVCProHD and MPEG-4 Part 2/H.263, and MainConcept's full line-up of muxers, demuxers and other components to complete the package.

"We are committed to making sure that creatives who use Adobe Creative Cloud have the best tools," said Abhi Singh, Senior Product Manager, Premiere Pro. "As more workflows move to the cloud, it's even more important that editors and artists using Creative Cloud apps can experience the same performance, regardless of the operating system or architecture they're using. MainConcept and the company's codecs bring quality, performance, reliability and strong support."

Today, Adobe uses over a dozen MainConcept SDKs (Software Development Kits) in its products that include Adobe Premiere® Pro, Adobe Photoshop®, Adobe After Effects®, Adobe Lightroom®, Adobe Media Encoder, Adobe Premiere Rush® and others. With many creators working on Mac computers, it is critical that those users not miss a beat when transitioning to new Apple hardware including M1, M1 Pro and M1 Max.

Video production workflows often demand immense processing power and the flexibility to operate on various devices and in different formats. This is even more critical when moving into the cloud or to a hybrid workflow model. With the growth of ARM-based processors, it is crucial that video software providers re-architect their applications to provide a seamless user experience across platforms. One of the primary considerations is maintaining the performance advantages of using highly optimized encoders, decoders, and supporting components.

"This expanded development agreement is significant beyond the cloud," said Deacon Johnson, SVP of IP Licensing & Strategy, MainConcept. "With Apple now using their own processers to power their MacBooks and iMacs, we have strong foundation for ensuring that Adobe software optimized for Macs and utilizing MainConcept codes will match the performance of the same software built for x86."

To learn more about MainConcept, visit www.MainConcept.com. Visit our Pick Your Demo page to obtain a free trial of any MainConcept product, complete with 60 days of support. To learn more about Adobe products, visit Adobe.com.

About MainConcept
Since 1993, MainConcept has provided best-of-breed video/audio codec solutions for professional video production, multimedia, broadcast, digital signage, gaming, medical and security industries. Our software development kits, transcoding applications and plugins are used across industry verticals to meet an ever-expanding list of use cases. With world-class engineering, exquisite attention to detail, and best-in-class support and professional services, we are constantly innovating to deliver the simplicity needed with the customer experience you deserve. MainConcept codecs are engineered to surpass the challenges of even the most demanding use cases and are used by organizations such as Adobe, AVID, Autodesk, Corel, Dalet, Endeavor Streaming, Grass Valley, MAGIX, Nikon, PlayBox Neo and Sony. Visit www.mainconcept.com.

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Contact
Geoff Gordon
***@mainconcept.com
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