A New Look Inspired by Local Roots and Master Cheesemakers

Black Creek® cheese, a premium cheddar brand steeped in Wisconsin’s rich dairy heritage, proudly introduces a refreshed brand identity that honors its origins while embracing the future of artisanal cheese. This evolution brings forward a modernized look and feel—featuring updated packaging and logos—that reflect the brand’s commitment to provenance, aged flavor profiles and artisanal craftsmanship.

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Inspired by the story and spirit of Black Creek, Wisconsin—where the brand’s journey began—the refreshed identity reflects a renewed commitment to local pride and craftsmanship and embraces a modern look that reflects its elevated place in the premium cheddar category. With bold new packaging and a modernized logo, the brand’s new look will begin rolling out across core product lines this fall.

The Black Creek® brand has long been synonymous with award-winning cheddar, crafted from high-quality milk sourced from Wisconsin’s nutrient-rich pastures. The state’s unique seasonal climate imparts a depth of flavor that sets Black Creek® cheeses apart. Under the watchful eye of Wisconsin Master Cheesemakers—graduates of one of the nation’s most rigorous cheesemaking programs—each batch is carefully aged and perfected to deliver bold, nuanced flavor.

“This refresh is more than a new look—it’s a reflection of our values and a renewed promise to our consumers,” said Samina Kirchen, Brand Manager for Black Creek® cheese. “It celebrates our Wisconsin roots and sets the stage for continued growth in the premium cheese space.”

At the heart of the refresh is the guiding theme, “Crafted by the Creek: Elevating Wisconsin’s Cheddar Legacy.” This message comes to life through bold design elements that highlight flavor profiles and quality craftsmanship, delivering stronger shelf presence and a compelling story that will connect with consumers seeking authentic Wisconsin cheddar.

The new identity also reinforces the Black Creek® brand’s pride in its Midwest roots. The brand is a tribute to the hardworking communities of Wisconsin, where generations of dairy farmers and cheesemakers have shaped a legacy of excellence. Black Creek® cheddar is more than just cheese—it’s a reflection of the land, the people, and the passion that make Wisconsin cheddar truly special. By celebrating local provenance, Black Creek® cheddar invites consumers to connect with a brand that is authentically crafted close to home.

Looking ahead, the Black Creek® brand will introduce new product innovations and flavor varieties, supported by retail activations and marketing initiatives designed to expand reach and deepen consumer connection. This evolution underscores the brand’s long-term commitment to innovation—while staying true to the artisanal roots that define its character.

“The new identity is more than just a visual update—it’s a reflection of where we’re headed,” said Kirchen. “Our goal is to showcase the quality and care behind every piece of cheese while creating a stronger emotional connection with today’s consumers.”

To learn more or find a retailer near you, visit https://www.blackcreekcheese.com. The future of Wisconsin cheddar starts here—Crafted by the Creek.

About Black Creek® Cheddar:

Rooted in the heart of Wisconsin’s dairy country, Black Creek® cheese is more than a premium cheddar brand—it’s a tribute to the land, the craft, and the character of cheese. Our award-winning aged cheddars are made with high-quality milk sourced from the region’s nutrient-rich pastures, where the seasonal climate shapes every bite. With craftmanship at our core, we honor time-tested cheesemaking traditions while chasing bold, expressive flavor. From our 9-month to 3-year aged varieties, each cheddar reflects the depth and nuance that only patience and passion can deliver. Whether it’s the smoky sharpness of our double smoked cheddar, the subtle notes of Parmesan or Gruyère, or imaginative new flavor fusions—every cheddar tells a story of craftsmanship and care. We don’t just make cheese. We pursue cheddar excellence. Because for us, cheddar matters more—it hits different. It’s who we are, where we’re from, and what we do. And you can taste it in every bite. Black Creek® Cheddar. Crafted by the Creek. Part of the Saputo family of brands—one of the world’s leading dairy processors. Learn more at http://www.blackcreekcheese.com.

About Saputo USA

Saputo USA (SUSA) is part of Saputo Inc., one of the top 10 dairy processors in the world. Through the Dairy Division (USA), Saputo produces, markets and distributes a vast assortment of cheeses. Furthermore, the company converts, markets and sells a broad range of specialty cheeses and holds an important portfolio of import licenses for specialty cheeses manufactured abroad. SUSA also produces a variety of dairy and nondairy extended shelf-life products. Additionally, Saputo produces, markets and distributes in the U.S., and on the international market, dairy ingredients. Products are sold under a variety of the company’s brand names, as well as under customer brand names.

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