Jeff Swickard shows his confidence in Portland’s future with significant investments

Jeff Swickard, CEO of Swickard Auto Group, announced he purchased BMW Portland yesterday from Lithia Motors. The transaction includes both the high-value franchise and its real estate, reaffirming Swickard’s commitment to Portland when others are leaving the city.

“This purchase is a personal and professional investment in Portland,” Swickard said. “Portland has been a part of my life for decades, and this is my way of investing in its future.”

Swickard, a University of Oregon graduate, has long-standing ties to the region. His decision to keep BMW Portland in Goose Hollow, blocks from Providence Park, reflects his commitment to keeping jobs, investment and activity in the city’s core. He also purchased the landmark “Big Pink” U.S. Bancorp Tower this summer, which makes his total investment over $110 million in the last six months to help spark Portland’s comeback.

Many of BMW Portland’s employees remain with the dealership, ensuring continuity for customers while adding Swickard’s renowned focus on hospitality and customer experience. Swickard Auto Group has a record of operational excellence; its Mercedes-Benz of Wilsonville dealership is ranked No. 1 in the nation for dealer performance, and its BMW of Eugene and Gresham Toyota dealerships routinely win top awards from their manufacturing partners.

“BMW Portland has incredible potential, and we are committed to making it one of the top BMW dealerships in the country,” added Swickard. “We are excited to welcome the team and customers into the Swickard family.”

Swickard Auto Group operates dealerships in Alaska, California, Oregon, Washington and Hawaii with a focus on premium automotive brands and community investment. In Portland, those investments reflect Jeff Swickard’s deep personal ties to the community and his belief in the city’s resilience. From Big Pink to BMW Portland, his continued commitment embodies his belief that Portland’s best days are ahead.

About Swickard Group

Headquartered in Summerlin, Nevada and led by Jeff Swickard, Swickard Auto Group is a leading national automotive retailer with 55 franchises across six states. The group offers new and used vehicles and service for premium brands, including Audi, BMW, Honda, Mercedes-Benz, Porsche, Volvo and Toyota.

Swickard also owns and manages over 2 million square feet of commercial real estate and supports nonprofits, animal welfare and civic organizations nationwide. Learn more at swickardgroup.com.

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“This purchase is a personal and professional investment in Portland,” Swickard said. “Portland has been a part of my life for decades, and this is my way of investing in its future.”