Birdzi’s pilot program with Wakefern, the largest retailer-owned supermarket cooperative in the United States, greatly increased average ROI for campaigns

Birdzi, the supermarket industry’s most comprehensive customer intelligence and engagement ecosystem, today announced that Wakefern Food Corp., the largest retailer-owned cooperative in the United States, will implement Birdzi’s customer intelligence platform to better understand shopper needs and enhance promotional outreach.

“From the beginning, Wakefern was impressed by Birdzi’s best-in-class automation and personalization capabilities and the company’s desire for constant innovation,” said Darren Caudill, chief sales officer, Wakefern. “Working with Birdzi enables our supermarket banners to better respond to shopper needs as grocery retail enters an AI-driven era.”

Ninety-three percent of grocery c-suite executives believe AI will be a necessity to compete in the future, an increase from 81% in 2023. As brands seek ways to leverage AI, focusing on areas that can unlock true value for customers are a priority.

In response, Wakefern and Birdzi are working together to enhance and scale the supermarket cooperative’s personalized marketing campaigns. Supporting banners that include ShopRite, Price Rite Marketplace and The Fresh Grocer, Wakefern will utilize Visper, Birdzi’s AI-driven personalized campaign engine, alongside the company’s advanced shopper analytics and forecasting and planning capabilities.

Pilot campaigns of Birdzi’s customer intelligence platform increased return on investment for Wakefern and provided additional benefits including:

• Heightened outreach and personalization – Birdzi’s platform enables Wakefern to be more creative and responsive with its personalized campaigns and shopper outreach.
• Sharpened forecasting and planning – Wakefern will leverage data-driven promotional planning to attract new customers and retain shoppers.
• Comprehensive shopper insights – Birdzi’s deep customer analytics tools provide a nuanced understanding of shopper behavior to optimize campaigns.

“Birdzi is proud to earn the trust of the country’s largest retailer-owned cooperative, and we’re excited to work closely with Wakefern to seamlessly integrate analytics, automated shopper engagement and industry-leading personalization tools to revolutionize the shopping experience,” said Shekar Raman, CEO, Birdzi. “With over 80% of Birdzi customers operating over 100 store locations, the Birdzi platform is mature and equipped to handle the needs of large-scale regional and national retailers.”

Birdzi will demonstrate its customer intelligence platform at booth #1643 at Groceryshop, the global event for grocery and CPG innovation, in Las Vegas, NV, Sept. 28–Oct. 1, 2025.

To learn more about how Birdzi reimagines customer connections at scale, visit www.birdzi.com.

About Wakefern Food Corp.

From a small, local cooperative that began with eight grocery store owners, Wakefern Food Corp. has grown into the largest retailer-owned cooperative in the United States. Founded in 1946, the cooperative comprises member families that today independently own and operate hundreds of supermarkets under the ShopRite, Price Rite Marketplace, The Fresh Grocer, Dearborn Market, Gourmet Garage, Fairway Market, and Di Bruno Bros. banners in New Jersey, New York, Connecticut, Pennsylvania, Maryland, Delaware, Massachusetts, New Hampshire and Rhode Island. For more information, please visit www.wakefern.com.

About Birdzi

Birdzi was founded with a vision to make the shopping experience “Smart, Personal and Seamless” for the shopper, while empowering retailers and brands to easily and intelligently connect with the shopper at the right time and place with the right message. For more information, visit www.birdzi.com. 

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