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Visit Abruzzo: Italy’s Next Luxury Destination for Authentic Experiences

-- It's time to move over Tuscany. Italy’s next frontier for luxury travel isn’t glossy or crowded—it’s Abruzzo. Nestled between the Apennine peaks and the Adriatic coast, this under-the-radar region is quietly redefining what it means to travel in style: authentic experiences, sustainable living, and moments that linger long after the trip ends.

Redefining Luxury: The New Standard



In Abruzzo, luxury is no longer defined by extravagance or high-profile resorts—it is measured by authenticity, connection, and experience. The region embodies a new standard of luxury, where travelers find value in slow, meaningful moments rather than material opulence. Sharing breakfast with a local shepherd, participating in a traditional pasta-making ritual, or strolling through centuries-old villages transforms travel into a deeply personal encounter.

This philosophy shapes accommodations, culinary workshops, and cultural experiences, offering travelers intimacy, sustainability, and genuine engagement.

Abruzzo: Italy’s Best-Kept Secret
Leading this new vision is the international campaign “Abruzzo, Italy’s Best-Kept Secret”, promoted by GST – Gruppo di Sviluppo Territoriale, featuring the launch of a brand-new promotional video.
Link Video Here

A Natural Treasure
Over 35.9% of Abruzzo’s land is protected, making it Italy’s greenest region and one of Europe’s most conserved. Three national parks, one regional park, over 30 nature reserves, and marine protected areas cover more than 308,000 hectares of extraordinary biodiversity. Visitors may encounter the Marsican brown bear, the Apennine wolf, and the Abruzzo chamois while hiking, biking, skiing, or exploring the region’s wild landscapes.

Authentic, Tailor-Made Experiences

In Abruzzo, travelers don’t just observe—they participate. Experiences include:

  • Making cheese with a shepherd in the mountains
  • Cooking classes for pasta, pastries, and local dishes
  • Musical retreats in medieval villages
  • Traditional weaving workshops
  • Picnics in vineyards or even aboard a Fiat 500
  • Electric Vespa tours
  • Fully personalized itineraries blending nature, culture, and gastronomy

Every experience is co-created with the local community. “Here, you are not a tourist—you are welcomed into our community,” says Marianna Colantoni, President of GST and founder of Taste Abruzzo.

“Luxury here is about time, presence, and connection. It’s less about what you own and more about what you experience, and how you leave a place enriched rather than consumed”, continues Colantoni.

Outdoor Adventures from Mountains to Sea
Abruzzo is a natural gym for outdoor enthusiasts. From the Gran Sasso and Maiella peaks to the Costa dei Trabocchi, activities include paragliding, kayaking, river trekking, climbing, horseback riding, winter skiing, hiking, e-biking, snorkeling, and sailing. In just over an hour, travelers can move from snow-capped peaks to sparkling seaside, experiencing both silence and the scent of the salt air.

A Culinary Heartbeat
Abruzzo is a land of strong flavors and ancient traditions. With 28 DOP and IGP products, over 44,000 farms, and 586 agriturismi offering more than 6,000 beds, the region provides hands-on experiences from grape harvests to cooking lessons. Wine production reached 3.1 million hectoliters annually, ranking fifth in Italy, while olive groves cover over 42,000 hectares. Three DOP olive oil designations—Aprutino Pescarese, Colline Teatine, Pretuziano delle Colline Teramane—highlight the region’s quality.

Visitors can join in harvesting and tasting, learning to recognize the subtle aromas and flavors of this Mediterranean treasure. Discover Abruzzo’s culinary tours.

Hospitality That Connects
Accommodation emphasizes authenticity and warmth. Options range from restored palazzi, medieval alberghi diffusi, glamping retreats, boutique hotels, to family-run agriturismi. The city of L’Aquila, rebuilt after the 2009 earthquake and designated Italy’s Capital of Culture 2026, exemplifies resilience and cultural revival. Guests sleep in villages under clear skies where stars feel close, connecting with both nature and local life.

Sustainable and Year-Round Tourism
Abruzzo is growing as a responsible tourism destination. In 2023, the region recorded 1.7 million arrivals and 6.5 million overnight stays, an increase over 2022. Non-hotel accommodations—agriturismi, B&Bs, and holiday homes—lead this growth, reflecting a more experiential and distributed travel model. GST aims to offer year-round experiences that respect both the environment and local communities.

GST and Visit Italy: Promoting Abruzzo Globally
GST leads Abruzzo’s sustainable tourism initiatives and promotes the region internationally through Visit Italy, a platform showcasing Italy’s cultural and natural heritage worldwide. “Our partnership with Visit Italy allows us to share Abruzzo’s authenticity with travelers across the globe,” Colantoni added.

Luxury Measured in Moments
“The essence of Abruzzo is subtlety,” Colantoni says. “Visitors don’t just watch—it’s about joining in. Hiking through vineyards, picnicking on a mountainside, or exploring hidden villages on a Vespa—true luxury is measured in moments, not things.”

From Scanno’s heart-shaped lake to the limestone gorges of Gole del Sagittario and the panoramic coastline along the Via Verde, Abruzzo’s hidden gems invite exploration, reflection, and genuine connection with Italian culture.

Contact Info:
Name: Redazione
Email: Send Email
Organization: Visit Italy
Website: https://www.visititaly.eu/

Release ID: 89172940

In the event of any inaccuracies, problems, or queries arising from the content shared in this press release, we encourage you to notify us immediately at error@releasecontact.com (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our diligent team will be readily available to respond and take swift action within 8 hours to rectify any identified issues or assist with removal requests. Ensuring the provision of high-quality and precise information is paramount to us.

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