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By James Blacker, Benzinga

As the influence of social media platforms has grown and technological advancements have lowered barriers to content creation, individuals have been leveraging their talent to connect directly with audiences and make money on their own terms – ushering in the age of the creator economy.

According to Goldman Sachs Research, some 50 million global creators – from gamers to musicians, artists, podcasters and vloggers – make up the creator economy. This figure is expected to grow at a compound annual growth rate of 10-20% between 2023-2028, growing to $480 billion from $250 billion in 2023, and driven by monetization of short-form video platforms via advertising.

The rise of the creator economy has had an immense impact on marketing strategies across sectors and industries. Brands are spending more and more on creators and less on traditional advertising. Tech firms such as IZEA Worldwide (NASDAQ: IZEA), Aspire IQ and Upfluence offer tools to support creators and help bridge the gap with their clients, increasing profitability while helping brands garner eyeballs.

IZEA: The Creator Economy Trailblazer

MarTech firm and industry pioneer IZEA have been instrumental in shaping the creator economy, having created the first ever influencer marketing platform back in 2006. Even before then, founder and CEO Ted Murphy was one of the first to use the influence of bloggers and social media stars to promote brands.

IZEA’s award-winning influencer marketing platform, IZEA Flex, connects creators with brands to facilitate collaborations. Its suite of tools allows companies to find influencers, manage campaigns and analyze performance.

How IZEA Has Helped Creators Over The Years

What sets IZEA apart is its commitment to making opportunities available to all creators, both big and small. Its marketplace allows influencers of all sizes to connect with brands, ensuring that even niche creators can find lucrative partnerships.

Among IZEA’s software offerings is FormAI, a suite of AI tools for both brands and creators to create high-quality images, text and video. Within FormAI, both brands and creators can use ChatGPT, Stable Diffusion and other AI tools to generate content for Instagram posts, TikTok captions, blog posts and more.

In a recent interview with Benzinga, Murphy said that more and more brands are starting to invest in user-generated content. Capitalizing on this trend, in Dec. 2023, IZEA acquired advocate marketing platform Zuberance, which allows companies to recruit their own customers as ambassador content creators to grow brand awareness organically.

Award-Winning Tech And Campaigns

IZEA’s innovations have earned it numerous accolades, including the Best Influencer Marketing Company at the 2023 MarTech Breakthrough Awards. The company’s full-service influencer marketing campaigns have also earned industry recognition, with awards for its campaigns carried out with Warner Bros (NASDAQ: WBD), the US Marines, Acer, Toyota (NYSE: TM), among many others.

For investors, the creator economy represents a dynamic and evolving sector with continuing growth potential. IZEA’s innovative platform and proven track record potentially make it a company to watch in this new era of digital creativity.

Featured photo by Adem AY on Unsplash.

Benzinga is a leading financial media and data provider, known for delivering accurate, timely, and actionable financial information to empower investors and traders.

This post contains sponsored content. This content is for informational purposes only and not intended to be investing advice.

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