DENVER - June 13, 2025 - PRLog -- Boulder SEO Marketing (BSM), a trusted content marketing and SEO agency in Denver, has published a new case study detailing how it helped Boulder Birth and Health, a midwifery-led healthcare provider, recover from a business disruption and reclaim its digital presence. Read the case study here: Health Care SEO Case Study.
Following an unexpected separation from a hospital partner, Boulder Birth and Health experienced minimal search visibility and a reduced patient pipeline. With limited time and budget, the team turned to BSM for an accelerated SEO solution that could restore local awareness and support new service growth.
"Acupuncture was a service that wasn't even on the radar search-wise when we started. Now they're fully booked—and considering rolling out the same SEO strategy for ultrasound and sonography," said Kathleen Hingan, Project Manager at BSM.
Local SEO for Healthcare: A Hyper-Focused Strategy
BSM ran a four-month pilot using its Micro SEO Strategy℠ to target low-competition, high-intent keywords and quickly build topical authority for core and new services like acupuncture.
Key SEO tactics included:
- A technical SEO audit to address site-level performance issues
- Keyword discovery and prioritization through Google Search Console
- Complete rebuild and optimization of the acupuncture page
- Local SEO enhancements to the Google Business Profile page
- Development of four supporting content pieces for related searches
In just four months, Boulder Birth and Health saw significant results:
- #1 Google ranking for "Boulder Birth Center"
- Top placement in local map listings
- Keyword ranking jump from #47 to #7 for "Boulder Colorado Acupuncture"
- Fully booked acupuncture sessions for the entire month
With a solid foundation, Boulder Birth and Health plans to expand SEO efforts to additional services and launch a content-driven blog to increase educational reach and search traffic.
About Boulder Birth and Health
Boulder Birth and Health is a certified birth center in Boulder, Colorado. It offers holistic midwifery care, childbirth education, acupuncture, and wellness services. The center aims to support families with evidence-based, compassionate care throughout pregnancy and postpartum.
About Boulder SEO Marketing
BSM is a top-rated Colorado SEO company with offices in Denver, Boulder, Longmont, Fort Collins, Broomfield, and Colorado Springs. A pioneer in the field, BSM specializes in human-driven, AI-assisted SEO and GEO strategies. Led by renowned AI and international SEO expert Chris Raulf, the BSM team leverages deep industry expertise to deliver measurable results.
Source: Boulder SEO Marketing
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