2 S&P 500 Stocks on Our Buy List and 1 We Turn Down

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The S&P 500 (^GSPC) is home to the biggest and most well-known companies in the market, making it a go-to index for investors seeking stability. But not all large-cap stocks are created equal - some are struggling with slowing growth, declining margins, or increased competition.

Even among blue-chip stocks, not all investments are created equal - which is why we built StockStory to help you navigate the market. Keeping that in mind, here are two S&P 500 stocks that could deliver good returns and one that may struggle.

One Stock to Sell:

Assurant (AIZ)

Market Cap: $11.68 billion

With roots dating back to 1892 when it was founded by a Civil War veteran, Assurant (NYSE: AIZ) provides specialized insurance products and services that protect major consumer purchases like mobile devices, vehicles, homes, and appliances.

Why Does AIZ Worry Us?

  1. Scale is a double-edged sword because it limits the company’s growth potential compared to its smaller competitors, as reflected in its below-average annual revenue increases of 5.1% for the last five years
  2. Scale presents growth limitations compared to smaller competitors, evidenced by its below-average 4.6% annualized growth in net premiums earned for the last five years
  3. Large asset base makes it harder to grow book value per share quickly, and its annual book value per share growth of 2.7% over the last five years was below our standards for the insurance sector

Assurant’s stock price of $233.39 implies a valuation ratio of 2x forward P/B. To fully understand why you should be careful with AIZ, check out our full research report (it’s free for active Edge members).

Two Stocks to Buy:

The Trade Desk (TTD)

Market Cap: $17.72 billion

Built as an alternative to "walled garden" advertising ecosystems, The Trade Desk (NASDAQ: TTD) provides a cloud-based platform that helps advertisers and agencies plan, manage, and optimize digital advertising campaigns across multiple channels and devices.

Why Are We Bullish on TTD?

  1. Average billings growth of 20.1% over the last year enhances its liquidity and shows there is steady demand for its products
  2. User-friendly software enables clients to ramp up spending quickly, leading to the speedy recovery of customer acquisition costs
  3. Disciplined cost controls and effective management resulted in a strong trailing 12-month operating margin of 18.9%, and its rise over the last year was fueled by some leverage on its fixed costs

At $36.60 per share, The Trade Desk trades at 5.6x forward price-to-sales. Is now a good time to buy? See for yourself in our comprehensive research report, it’s free for active Edge members .

Moody's (MCO)

Market Cap: $87.95 billion

Founded in 1900 during America's railroad boom when investors needed reliable information on bond risks, Moody's (NYSE: MCO) provides credit ratings, risk assessment tools, and analytical solutions that help organizations evaluate financial risks and make informed investment decisions.

Why Do We Love MCO?

  1. Solid 14.5% annual revenue growth over the last two years indicates its offering’s solve complex business issues
  2. Share repurchases have amplified shareholder returns as its annual earnings per share growth of 22.3% exceeded its revenue gains over the last two years
  3. Stellar return on equity showcases management’s ability to surface highly profitable business ventures

Moody's is trading at $493.01 per share, or 30.4x forward P/E. Is now the right time to buy? Find out in our full research report, it’s free for active Edge members.

High-Quality Stocks for All Market Conditions

Your portfolio can’t afford to be based on yesterday’s story. The risk in a handful of heavily crowded stocks is rising daily.

The names generating the next wave of massive growth are right here in our Top 6 Stocks for this week. This is a curated list of our High Quality stocks that have generated a market-beating return of 244% over the last five years (as of June 30, 2025).

Stocks that made our list in 2020 include now familiar names such as Nvidia (+1,326% between June 2020 and June 2025) as well as under-the-radar businesses like the once-micro-cap company Kadant (+351% five-year return). Find your next big winner with StockStory today for free. Find your next big winner with StockStory today. Find your next big winner with StockStory today.

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