On November 23, 2025, in Dubai, the global business hub, TIENS Group held a grand "Middle East Market Business Launch Conference" and officially announced that its new market strategy centered on the United Arab Emirates and radiating to the six Gulf countries has entered the comprehensive implementation stage. This conference was built according to the standards of top international direct sales enterprises, attracting over 300 core distributors and international guests from Europe, America, South Asia, Africa, Eurasia, and the Middle East. The event was packed with people, and the atmosphere was high, fully demonstrating the strategic determination of TIENS to layout the Middle East market and the high attention of global distributors. Mr. Li Jinyuan, Chairman of the Board of Directors of TIENS Group, sent a congratulatory message to the conference, in which he highly affirmed the strategic value of the Middle East market for the group's global development, and stated that the Middle East will become a key engine for TIENS' future growth and a new stage for global distributors to achieve cross-border business. He encouraged global partners to seize the opportunities of the times and embark on another milestone in the international development of TIENS in Dubai, jointly writing a new chapter in the Middle East market.

TIENS Group's Middle East Market Business Launch Conference Site

The conference specially invited Peng Dan, Co Chairman of the United Nations Global Commission on Filial Piety, President of the International Economic Strategy Research Institute, Honorary President of the China Health Poverty Alleviation Project Council, and Standing Committee Member of the All China Youth Federation, to attend and deliver a keynote speech. Dean Peng Dan provides a deep analysis of Dubai's strategic value in the international health industry and cross-border business structure with a global perspective. She pointed out that Dubai is the intersection of global capital, technology, and culture, as well as the most active center for digital economy, health consumption, and investment systems in the Middle East market. TIENS Group has chosen to open its Middle East business from Dubai, not only in line with the global trend of upgrading the health industry, but also as a starting point to build a new international pattern of direct sales across cultures, regions, and systems.

Diana Peng, Co Chair of the United Nations Global Commission on Filial Piety and President of the Institute for International Economic Strategy, delivered a keynote speech at the forum

Eric Zhang, CEO of TIENS Group, He pointed out that TIENS is comprehensively moving towards a new stage of globalization that is intelligent and ecological, and this process will be driven by the "TIENS Digital Three Steps" as the core driving force: the first step is to use AI as the engine to promote the intelligence of health management and service systems; The second step is to use blockchain technology to achieve digital mapping of products, services, and user value, and to build a transparent, trustworthy; The third step is to transform the nine immortal herbs, ten famous doctors, and 106 medicinal and edible resources into digital assets, empower global distributors through RWA and VMOMENT digital intelligence ecology.

TIENS Group CEO Eric Zhang delivers an important speech

Amidst the enthusiastic countdown, Eric Zhang, CEO of TIENS Group, Leo Wang, Global CEO of VMOMENT, Li Aijun, President of Europe and America, Xiang Jinghui, and other senior executives of the group jointly touched the startup screen, symbolizing the official press of the acceleration button for the "comprehensive start of the Middle East market". The audience immediately erupted into enthusiastic applause, pushing the emotions of the scene to the main peak, and the atmosphere continued to rise in heat.

TIENS Middle East Market Launch Ceremony

The conference has released the "TIENS Middle East Business Operating System", Key product matrix for the Middle East in 2026, closely following Middle Eastern consumer habits to launch core explosive products; And exclusive business plans and fission models for the Middle East market, providing distributors with replicable, promotable, and systematic operational paths.

On site explanation of "TIENS Middle East Business Operating System"

The "2025 Global RWA Ecological Innovation Forum" was held simultaneously, attracting high attention from the industry. The PrimoX team gave presentations on core topics such as "consumption as investment", "real asset on chain", and "cross-border digital rights", comprehensively demonstrating the actual value of RWA in the direct sales industry, user assetization, and cross-border business growth. The forum also invited guests from the United Arab Emirates, Africa, and Asia to share practical application cases, allowing the 300 leaders present to deeply feel that the global digital economy is reshaping the health industry.

Dawood Al Shezawi, Chairman of the UAE International Investment Summit (AIM), delivered a keynote speech

The most strategically significant event of the conference was the official signing of the strategic cooperation agreement between AIM, TIENS Group, and VMOMENT at the UAE International Investment Summit. This cooperation will focus on the construction of digital asset infrastructure, the creation of AI intelligent health ecology, and the collaboration of cross-border business systems, marking the official entry of TIENS into a global strategic stage driven by data and empowered by technology.

AIM signs strategic cooperation agreements with TIENS Group and VMOMENT

Subsequently, representatives of distributors from multiple countries shared their real experiences in breaking through the market, replicating organizations, and cross-border development in the TIENS business, injecting strong confidence and motivation into the launch conference.

TIENS Group's Middle East Market Business Launch Conference Site

The Dubai Business Launch Conference represents TIENS Group as the first Chinese brand among global direct sales enterprises to achieve comprehensive implementation in the Middle East, and also marks a new acceleration stage of the group's globalization strategy. With the comprehensive opening of the six country linkage market in the Middle East, the integration of RWA innovation system, and the landing of tripartite strategic cooperation, TIENS will usher in a new high-speed growth cycle in the Middle East and even globally, creating a broader, more international, and more valuable business platform for global distributors.

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