SMX PLC. (NASDAQ: SMX) is doing everything right. Perhaps more importantly, they are doing things no other company can. Specifically, SMX has developed and already marketing a multi-industry invisible marking technology that is nothing short of game-changing for how companies can comply with and enforce the high bar of sustainability practices. Here's the deal- this SMX technology is well beyond what people generally refer to as 21st-century advancements. In fact, it's 21st-century technology on steroids, allowing its users to act as authenticators, validators, and facilitators of an entire supply chain process. It can't be melted, erased, or altered. And with its integration into blockchain technology, the legacy of materials mined, used, or wasted maintains a historical record. 

And more than one or two types of materials. SMX's B2B white label platforms power commercial sustainability applications across a variety of industries, including timber, rubber, palm oil, cocoa, steel, gold, luxury goods, leather, plastics, and non-ferrous metals, to transition successfully to a sustainable circular economy, thus reducing their carbon footprint and waste. SMX is proving its worth, announcing a deal to work alongside a global steel and mining leader to mark steel at a manufacturing facility and with Continental, a massive rubber conglomerate utilizing SMX marking technology as its source of product lifecycle transparency and validation.

That's two deals that are certain value drivers. However, despite the knowns, recent trading shows a significant weight holding SMX stock down. Shares became public last month, and the news, interviews, and sector coverage has been overwhelmingly receptive to what SMX is doing. Still, shares are lower. And SMX is starting to believe that normal market gyrations aren't the reason. To prove its point, SMX announced hiring John Tabacco of CEOBLOC, former President of tZERO Technologies, to forge a campaign against potentially illegal short selling and manipulation of its stock. 

The excellent news is that the mission to expose is underway. Experts are assembled to investigate what SMX deems abusive trading in its underlying stock. Don't blame the intent. Given recent high-volume selling pressure in parallel with SMX's announcements of positive fundamental developments, SMX is on the right track to protect shareholder value. In no uncertain terms, they intend to ensure that value earned is value kept.

New To The Street Marketing

Helping create more, SMX hired FMW Media's business TV show, New to The Street, for a 12-month deal for filming and broadcasting tailored interviews and commercials about its company. New to The Street's TV anchors will interview SMX management and air to televised syndicated outlets, including direct and sponsored content on Newsmax TV, Fox Business Network, Bloomberg TV, and its website, www.newtothestreet.com.

The SMX story is a compelling one. SMX developed authentication and tracking/tracing solutions that ensure supply chain integrity and transparency while providing quality assurances and brand certification. The IP-protected technology uses molecular signatures and records transactions on a blockchain that validates authenticities and addresses anti-counterfeiting, brand protection, client liabilities, and track/trace markets. It also passed rigorous validations.

Most recently, when applied to steel slabs at the melting stage, the invisible marking survived all manufacturing processes, including casting, hot and cold rolling, galvanizing simulation, and melting until galvanization. Above all, it's another massive milestone reached in proving SMX's value in contributing significantly to a global circular economy.

Still, that's just one significant milestone reached in March. SMX scored a major deal with Continental Tire after demonstrating its unique invisible marking can be used to maximize sustainability, recycling, and verification efforts.

Working With Rubber, Milestone To Catalyst

With Continental, SMX announced having succeeded for the first time in verifying a marker substance for natural rubber in a tire, with the marking surviving throughout the entire production process. The dedicated marker technology, which both companies optimized for use in natural rubber, is designed to create greater transparency along the value chain of tires and technical rubber products from Continental. Embedding special security features, using the marker substances enables the invisible marking of natural rubber with information on its geographical origin.

This means that responsibly sourced natural rubber and its origin can be verified at every stage of the supply chain all the way through to the customer. By doing so, Continental further strengthens its pioneering role in its commitment to greater transparency along its supply chain. SMX noted in its release that by 2050 at the latest, Continental expects that all materials it uses in its tire production will originate from responsible sources. The marker technology could be the most excellent means to ensure that the natural rubber used in its tires is grown and responsibly sourced.

Earning this deal was the result of revolutionary technology. In the successfully completed field test, SMX's marker substance underwent and passed a real test of resilience. Specifically, the marker substance was added to responsibly grown latex during harvesting and withstood the intensive preparations involved in producing natural rubber and the tire manufacturing process itself. In the manufactured tire, the data was retrieved using special, purpose-built software and a reader and correctly interpreted. The appearance and performance of a bicycle tire containing the invisible marker remained unchanged.

The best news for SMX, its clients, investors, and even the world in many respects is that with the technology passing its first test of resilience, Continental already plans on using the new marker technology on a larger scale during the process of sourcing its rubber and also to integrate it in other rubber products. For SMX, that intent could drive revenues higher faster than many expected. Moreover, as part of the industrialization of this technology, the value inherent to SMX technology can increase by its potential linking of the markers with blockchain technology, which is generally considered tamper-proof. Inclusion would provide additional transparent support for tamper-free monitoring, compliance with quality standards, and a record of exchange along the complex natural rubber supply chain. The information is so valuable that few should be surprised if Goodyear (NasdaqGS: GT) and/or Bridgestone Corp (OTC Other: BRDCY) follow Continental's lead. 

In no uncertain terms, SMX is bringing 21st-century technology on steroids to the markets.

A Game-Changing Technology With Multi-Sector Applications

It would take thousands of words to properly tribute this revolutionary marking technology. More concisely and in layperson's terms, SMX offers a robust, innovative, and scalable solution for supply chain authentication, traceability, and transparency to transform businesses for participation in the circular economy. Its technology gives materials in solid, liquid, and gas forms the ability to maintain a virtual memory of origination, processing, and supply chain journey, including the ability to authenticate provenance, as well as to track recycling loop counts and the percentage of certified and/or recycled materials contained. 

Attractive to any industry, the SMX solution is an efficient, cost-effective drop-in solution within an existing supply chain, enabling substantial benefits for manufacturers, consumers, and others in the value chain – and the planet, including providing the necessary data for product recycling and reuse. In addition, the SMX technology addresses the issue of the increase in waste globally by enabling the rise in demand for verified, usable recycled materials by creating a commoditized, tradable certified asset which is the recycled material, which can be traded and sold to other players in the value chain and ecosystem.

Notably, while only recently getting its introduction to the US markets, the SMX technology has been in active operational use on a national scale by the Israeli Government for more than ten years, proving its environmentally sustainable platform through a proven track record.

A Massive, Even Exponential Revenue-Generating Opportunity

Here's the best part about SMX from the company and an investor's standpoint, besides its shares being significantly undervalued and attractive from an intrinsic and inherent valuation perspective. The applications from SMX's marking technology create almost incalculable revenue-generating potential. They've discussed the rev-gen prospect of rubber and steel. But SMX has also highlighted the technology's use in marking gold, timber, plastics, leather, and other non-ferrous metals. In other words, the landscape is wide open for SMX to continue validating processes and strengthen its opportunities beyond its stake in rubber and steel.

Moreover, at a hyper-speed pace, SMX is providing validation updates highlighting additional opportunities, including the alliance with Perth Mint to mark gold to ensure supply chain transparency. Expect more. In fact, SMX is already on a path toward mainstream use. It's simply too crucial to global green initiatives where sustainability matters. 

Not only that but as the only company in the world able to do what they do, SMX won't just own the lion's share of the potential; it can own all of it. Thus, if naked short sellers are preying on SMX stock, their untoward feast may soon be over. And there will be few, if any, SMX investors who will whine if they are tightly squeezed, which with a team in place to expose them, may happen soon.

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