Strategic move broadens platform capabilities, integrating hedge fund and alternative investments expertise into F2’s consulting model

F2 Strategy (“F2”), the leading business and digital transformation services firm to the global wealth and asset management industries, announced today it has acquired HBMJ Consulting LLC (“HBMJ”), a boutique consulting firm based in the New York City metro area. HBMJ specializes in operational scalability, data intelligence and technology transformation for hedge funds, hybrid funds, private credit and other alternative investment firms seeking institutionalization of the back office.

The acquisition follows F2 Strategy’s purchase of Aliter Investment Services earlier this year and represents the next step in the firm’s growth plan. By combining Aliter’s expertise in pooled investment servicing with HBMJ’s capabilities in hedge fund operations and accounting, F2 is building a unified asset management vertical to deliver comprehensive solutions across the sector.

Founded in 2004 by Dan Hunter, HBMJ’s expertise spans system implementation and integration, data and reporting transformation, workflow automation and tactical execution support. The firm helps leading alternative asset managers simplify complexity, scale efficiently and unlock real-time operational insight through optimized technology and processes.

With deep experience in financial accounting systems—particularly portfolio and partnership accounting platforms, complex fund structures and robust reporting requirements—HBMJ ensures its clients can scale, automate, grow and evolve with ease.

“Just as F2 is a trusted partner to wealth management firms, HBMJ fills that same role for hedge funds,” said Doug Fritz, co-founder and executive chairman of F2 Strategy. “Like our previous acquisitions, HBMJ was built by an industry insider whose team brings unmatched knowledge and cultural alignment. That makes this partnership a natural fit and another powerful step forward in serving clients across the entire ecosystem of investments and advice.”

For Hunter, the decision to join F2 Strategy was driven by a desire to unlock HBMJ’s next stage of growth and F2’s ability to offer a strong culture and platform for clients and employees. The integration provides the scale, resources and shared vision to advance the firm���s strategy and extend its impact across the alternative investment landscape. Hunter noted that both firms share a client-first philosophy—helping firms automate intelligently and evolve through technology and process excellence.

“Joining F2 marks a defining moment for our team,” said Hunter. “For more than two decades, we’ve built a reputation for solving complex operational challenges through precision, innovation and deep systems expertise. This collaboration allows us to expand our reach, enhance the value we deliver, and create new opportunities for both our clients and our team of experts.”

The 18-member HBMJ team—including Hunter, Delivery Head Nathan Morey, Director of Technology Solutions CJ Lin and Business Development Officer Lena Friedman—will remain in place as the company integrates into F2 Strategy.

This marks F2’s fifth acquisition since a majority investment from Renovus Capital Partners in June 2023; it follows the additions of Oakbrook Solutions, SKY Marketing, MD Solutions and Aliter. The transaction reflects F2’s ongoing growth strategy of vertical specialization and horizontal expansion to deliver more value across financial services.

About F2 Strategy

F2 Strategy is a consulting, managed services and research firm modernizing the wealth and asset management industry. Operating across Wealth, Bank & Trust, and Asset Servicing verticals, F2 delivers executive-level guidance, proprietary research, and implementation support to the nation’s largest and fastest growing financial institutions. Built on firsthand insight and a people-first mindset, F2 empowers clients to build smarter systems, streamline operations, and drive sustainable growth. Strategic acquisitions and deep industry expertise position F2 as a leader in transforming how firms serve their clients. Learn more at www.f2strategy.com.

About HBMJ Consulting Company, LLC

HBMJ Consulting is a boutique advisory and execution partner for hedge funds, hybrid managers, and private credit firms navigating scale and complexity. These premier financial institutions rely on HBMJ to transform and standardize their business operations and accounting procedures, streamline workflows, automate processes, enhance reporting functionality, mitigate risk, and prepare them for overall growth. The firm’s mission is to ensure that its clients can evolve, scale, and tackle dynamic changes with ease and confidence. With highly skilled personnel and unparalleled proficiency in mid and back functions, process and technology, its clients can rest assured knowing that HBMJ can cost-effectively and efficiently transform their operating models and bridge the gap of where they are to where they need to be. Learn more at www.hbmjconsulting.com.

About Renovus Capital Partners

Founded in 2010, Renovus Capital Partners is a lower middle-market private equity firm specializing in the Knowledge and Talent industries. From its base in the Philadelphia area, Renovus manages over $2 billion of assets across its several sector focused funds. The firm's current portfolio includes over 30 U.S. based businesses specializing in education and workforce development and services companies in the technology, healthcare, and professional services markets. Renovus typically makes control buyout investments in founder owned businesses, leveraging its industry expertise and operator network to make operational improvements, recruit top talent and pursue add-on acquisitions. Visit us at www.renovuscapital.com and follow us on LinkedIn.

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