Kennel Connection, a leading provider of pet care facility management software and a 100GROUP company, brought creativity, community, and forward-thinking innovation to the recent 2025 Pet Boarding & Daycare Expo in Hershey, PA. The event delivered a memorable experience that highlighted what makes the family-owned software company stand out in a rapidly consolidating market.

While some software providers make headlines for mergers and buyouts, Kennel Connection continues to earn loyalty the old-fashioned way by showing up, listening to customers, and building what pet care professionals really need. That commitment was on full display at this year’s expo, where the Kennel Connection team not only showcased its latest platform updates but turned their booth into a hub of interaction and engagement.

Show Floor Highlights

The KC booth featured an on-site dog tag engraving machine offering attendees free custom pet tags (a hit with both business owners and their four-legged friends) as well as a balloon artist whose colorful creations drew smiles from attendees all across the show floor.

“It wasn’t just about drawing attention. It was about sparking conversation, building relationships, and celebrating the heart of this industry,” said Jeff Brodsly, CEO and owner of Kennel Connection and 100GROUP.

User Group & Mix + Mingle: A Platform for Progress

One of the highlights of the event was Kennel Connection’s popular User Group & Mix + Mingle, an open-invitation evening for pet care professionals to connect with peers, enjoy great food and drinks, and take part in shaping the future of the software. Held on-site at the Hershey Lodge, this year’s event featured door prizes, a pet caricature artist, and a green screen photo booth where attendees got to see themselves on a mock cover of Pet Boarding & Daycare magazine—a crowd favorite.

Attendees also got an exclusive first look at Kennel Connection’s upcoming Mass SMS and Marketing tools, powerful new features designed to help facilities fill open spots, boost revenue, and stay connected with clients effortlessly.

While the event offered plenty of fun, it also served a serious purpose: giving users a voice in the software they rely on. Customers asked questions, shared feedback, and got an inside look at upcoming features. Brodsly and the team listened.

“When you build software in an office, you make assumptions. When you build it in a room full of users, you make progress,” said Brodsly. “That’s why I personally attend these events to hear directly from the people who use our tools every day. Their ideas shape our roadmap, and their feedback drives our innovation.”

Rooted in the Industry, Not Corporate Overhead

Kennel Connection has spent over 30 years serving pet care professionals. Unlike many competitors, the company remains independently owned, with a team that includes former kennel operators, groomers, and daycare managers who understand the day-to-day challenges of running a pet care business. It’s this hands-on experience that fuels the platform’s continued success and earns Kennel Connection its reputation as a trusted partner, not just another vendor.

Gratitude to Barkleigh Productions

The KC team extends its sincere thanks to Barkleigh Productions, organizers of the Pet Boarding & Daycare Expo and longtime champions of the pet care industry. Through their magazines (Groomer to Groomer, Pet Boarding & Daycare, PetVet) and a robust slate of trade shows across the country, Barkleigh continues to foster growth, education, and connection within the pet care community. Kennel Connection is proud to participate in events that bring the industry together and shine a light on the people who keep it running.

Looking Ahead

Following a year of product innovation Kennel Connection is more committed than ever to serving as a true partner to the pet care businesses that rely on it.

Whether you’re a single-location daycare or a growing multi-service operation, Kennel Connection is built to support you. It offers modern software, responsive service, and a team that actually understands your business.

About Kennel Connection

Kennel Connection is a leading provider of innovative software solutions for pet care businesses, offering a comprehensive suite of management tools designed to streamline operations and enhance customer experience. With a focus on empowering pet care professionals, Kennel Connection’s feature-rich platform encompasses reservation management, client communication, billing, and reporting, alongside innovative features such as Text-To-Pay, digital contracts, advanced online booking, and integrated credit card processing, all aimed at driving efficiency and organization in day-to-day operations. Kennel Connection leverages cutting-edge technology to deliver tailored solutions that cater to the unique needs of pet care providers nationwide.

For more information, please visit www.kennelconnection.com

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“When you build software in an office, you make assumptions. When you build it in a room full of users, you make progress.” — Jeff Brodsly, CEO, Kennel Connection & 100GROUP