What Happened?
Shares of eyewear retailer Warby Parker (NYSE: WRBY) jumped 3.6% in the afternoon session after Telsey Advisory Group maintained its Outperform rating on the company's stock.
The advisory group also kept its price target steady at $28.00. This vote of confidence followed a difficult period for the stock, which had seen a significant price drop in the preceding month. The reaffirmation of the positive outlook by the analyst group may have encouraged investors, signaling belief in the company's prospects despite the recent market weakness.
After the initial pop the shares cooled down to $19.83, up 2.9% from previous close.
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What Is The Market Telling Us
Warby Parker’s shares are very volatile and have had 26 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.
The biggest move we wrote about over the last year was 5 months ago when the stock gained 17.5% on the news that Google announced a Smart Glasses partnership with the company (Warby Parker), mirroring the concept behind the Ray-Ban Meta collaboration.
Google plans to invest up to $150 million in the project, which will be powered by Android XR, a custom operating system designed for extended reality (XR) devices. The market for XR wearables is expanding fast, as Meta and EssilorLuxottica have sold more than 2 million Ray-Ban Meta smart glasses since their 2023 debut. This early traction highlights increasing consumer interest and validates the commercial viability of the technology. By collaborating with Google, Warby Parker would be stepping into a new market with strong growth potential that could significantly boost future sales.
Warby Parker is down 21.8% since the beginning of the year, and at $19.83 per share, it is trading 30.6% below its 52-week high of $28.56 from September 2025. Investors who bought $1,000 worth of Warby Parker’s shares at the IPO in September 2021 would now be looking at an investment worth $363.83.
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