Poland - August 28, 2025 - During a recent interview, Adrian Czarnoleski, Founder of Rankulate, made these comments, “If you want to be visible in AI overviews, you first need to dominate search, LLMs are pulling their answers straight from Google’s results. Without SEO, your brand simply does not exist in this new environment.”
From Google Rankings to AI Citations
The connection between SEO and AI visibility is already clear. HubSpot provides one of the best examples. For years, the company invested heavily in publishing content around nearly every marketing keyword. That strategy made them a leader in Google rankings. Today, if you search “conversion optimization,” HubSpot appears as the second result in Google and also as the top-cited source in AI overviews.
“The more you dominate your niche in Google, the more often you will appear inside LLM answers,” explains Czarnoleski.
Beyond the Website: SEO Across Platforms
Czarnoleski highlights that SEO is not limited to a company’s own website. “Reddit is a perfect example,” he notes. “Companies are creating dedicated subreddits, launching keyword targeted threads, and generating thousands of monthly visits. Reddit itself now shows up for almost anything you type into Google.”
In his consulting work, Czarnoleski has seen the power of this strategy firsthand. One company he advised built its own subreddit that now attracts hundreds of thousands of users each month. Beyond their own community, the brand also seeded mentions across thousands of other Reddit discussions, multiplying their visibility.
“It still comes down to SEO,” he adds. “You need to know which keywords have the most potential, which Reddit threads are worth building, and where to place brand mentions in comments.”
YouTube and the SEO Multiplier Effect
The same principles apply to video platforms. Czarnoleski helped one client generate over 200,000 views using nothing more than simple Canva-made videos. The key was not even production but careful keyword targeting.
Another example is Lectric eBikes. Their placement in Ryan Trahan’s YouTube series did more than drive immediate views. It gave them visibility that spread across YouTube, Google, and eventually into AI overviews.
PR Campaigns Need SEO Too
According to Czarnoleski, even public relations relies on SEO to deliver results. “If you want to know which PR campaigns and which publications actually drive traffic, you need SEO. Keyword data shows which outlets amplify visibility,” he says. “Without that insight, you are guessing instead of scaling.”
The Future of Visibility Runs Through SEO
From websites to Reddit to YouTube to PR placements, the foundation remains the same: search visibility. Brands that treat SEO as optional risk disappearing not only from Google but also from the AI-driven platforms that are rapidly shaping how people discover information.
“The lesson is simple,” Czarnoleski concludes. “Whether it is your site, Reddit, YouTube, or PR campaigns, SEO is the foundation of visibility in Google and in AI. Without it, you do not exist on the internet.”
About Adrian Czarnoleski
Adrian Czarnoleski is an SEO consultant and strategist with more than 7 years of experience leading large scale SEO initiatives for global companies, fast growing startups, and small local firms. He has built custom SEO tools, scaled traffic from thousands to millions of users, and advised brands across industries on search-driven growth.
For complete information, visit: https://rankulate.com/
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