DALLAS, TX / ACCESS Newswire / September 25, 2025 / CRÚ Food & Wine Bar, one of the nation's largest by-the-glass wine programs, is undergoing an exciting transformation under a new Texas group led by Simon Bozas. The company, now rebranded as CRÚ Wine Bar and Bistro, is set to expand its presence across the United States with an ambitious goal of opening 25 new locations in the next 48 months.

Photo Courtesy: CRÚ Food & Wine Bar

As a 24-year-old iconic brand led by Patrick Colombo, CRÚ has been a pioneer in creating a wine-focused dining experience that combines sophisticated, yet accessible, wine selections with globally inspired dishes designed for sharing. With six street locations and three in airports, Cru has grown a loyal customer base and earned a reputation as a top destination for wine lovers. The rebranding to CRÚ Wine Bar and Bistro marks a major milestone in the company's ongoing growth.

Under Simon Bozas' leadership, the company is expanding into new regions, with a focus on Florida and Arizona. Three new leases have already been signed in South Carolina, Medley Johns Creek, and Spring Creek, and future plans include furthering the brand's presence in major cities across the country. "We are incredibly excited to share our passion for wine and food with new communities," says Bozas. "CRÚ Wine Bar and Bistro's expansion reflects our commitment to making world-class wines accessible and to offering a sophisticated, inviting atmosphere where people can connect."

As part of this transformation, CRÚ is adding several new features, including a wine-on-tap and a refreshed menu designed to pair seamlessly with their wines. Customers can also look forward to the upcoming launch of an e-commerce platform, which will allow them to have their favorite wines delivered directly to their doorstep. This move will enable wine enthusiasts to enjoy CRÚ's world-class selections in the comfort of their own homes.

CRÚ continues to stand out in the wine industry due to its large by-the-glass wine program, which offers customers the opportunity to explore top-tier wines without the commitment of purchasing an entire bottle. "Our curated global selections, highlighting top regions and vintages, are something very few competitors can offer at scale," explains Bozas. This approach ensures that each guest enjoys a diverse, high-quality wine experience, whether they are visiting for a casual evening out or a special celebration.

CRÚ's expansion into Florida and Arizona is part of its strategic focus on attracting a younger, dynamic audience. The company aims to appeal to millennials and Generation X, particularly those in the 28-48 age range, who are seeking a more elevated yet relaxed dining experience. As a result, the brand is positioning itself as an ideal destination for corporate events, date nights, and social gatherings.

By introducing its concept in these vibrant, fast-growing markets, CRÚ aims to become a go-to destination for a variety of social occasions. Whether it's a casual happy hour after work, a lively corporate gathering, or a memorable date night, CRÚ's atmosphere and offerings are designed to cater to those looking for a blend of relaxation and refinement. The brand's focus on high-quality wine, paired with innovative global dishes, further enhances its appeal to this audience, providing a distinctive alternative to traditional dining options.

As the company continues to grow, it plans to further enhance its appeal to this group through exclusive events, loyalty programs, and collaborations that resonate with this audience's values and interests.

About CRÚ Wine Bar and Bistro:

CRÚ Wine Bar and Bistro, formerly known as CRÚ Food & Wine Bar, is a wine-centric restaurant offering a curated selection of global wines paired with dishes designed for sharing. Since 2002, CRÚ has focused on delivering an exceptional dining experience that combines world-class wines with globally inspired cuisine. The company is expanding rapidly and is committed to introducing wine lovers to its extensive by-the-glass program in an atmosphere that blends sophistication with warmth.

For more information, visit cruwinebar.com.

Media Contact

Country: United States
Media Contact: Marissa Casasola
Company: CRÚ Food and Wine Bar
Email: mcasasola@cruwinebar.com
Phone number: 214-206-7152
Website: CRÚ Wine Bar

SOURCE: CRÚ Food and Wine Bar