SugarCRM, provider of the award-winning intelligence-driven sales automation platform, today announced it has been shortlisted for the 2025 Manufacturing Supplier Innovation Awards, in the category of Most Innovative Solution for Managing Supplier Relations and Collaboration.

The awards recognize the achievements of outstanding companies and individuals driving progress in manufacturing. These awards shine a spotlight on the organizations making a real impact through innovation, sustainability and cutting-edge solutions.

Sugar offers a purpose-built solution for seller productivity, focused on seller experience and revenue intelligence – designed to specifically support repeat selling into accounts.

The solution scans product, customer, order, and service history data by integrating with ERP and other back-office systems to use these insights to help guide reps to the right steps to take to win business and retain loyalty.

“The manufacturing sector faces increasingly complex supply chains and customer demands,” said Clare Dorrian, SugarCRM Chief Marketing Officer. “Being recognized as a finalist in this category highlights how our AI-driven platform can help manufacturers avoid chasing long-shot deals or missing early signs that an account is at risk.”

Public voting for the awards finalists is open now through Oct. 6. View the full list of finalists and vote for Sugar for Most Innovative Solution for Managing Supplier Relations and Collaboration.

About SugarCRM

SugarCRM software solutions help sales teams reach their highest potential. Designed to cut through complexity, prioritize opportunities, and increase upsell using the resources they already have, SugarCRM is ideal for complex, relationship-driven industries – such as manufacturing, wholesale and distribution – looking to accelerate growth and drive smarter decision-making.

Thousands of companies in over 120 countries rely on SugarCRM to engage with clarity, sell with consistency and close with confidence. Headquartered in Denver, SugarCRM is backed by Accel-KKR.

For more information about SugarCRM, visit: www.sugarcrm.com.

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SugarCRM has been shortlisted for the 2025 Manufacturing Supplier Innovation Awards, in the category of Most Innovative Solution for Managing Supplier Relations and Collaboration.