Corning, California - Feb 9, 2026 - Fido Fuels by Nadelhaus, a premium dog nutrition brand founded by breeders, today announced the official launch of the Fido Fuels Breeder Rewards Program, a new initiative designed to directly support responsible breeders and the community that champions real, nutrient-dense nutrition for dogs.
The program launches amid growing conversation within breeder and raw-feeding communities following recent industry messaging after Westminster that many breeders feel misrepresented raw and freeze-dried nutrition. In response, Fido Fuels is stepping forward with a breeder-first commitment and a clear message: Real Food. Real Rewards.
“Over the past few weeks, breeders like me, and many from New York, have been calling and messaging me directly asking us to share more about our food,” said Traci Needles, founder of Fido Fuels by Nadelhaus. “The message was clear: breeders want brands that actually support them. As breeders ourselves, we listened. And we decided to move up the launch of this program.”
Founded by a Breeder With 25+ Years of Experience
Fido Fuels was created by Traci Needles, who brings more than 25 years of experience breeding and training German Shepherds. Through her work with Nadelhaus German Shepherds, Traci has spent decades focused on producing healthy, high-performance dogs and helping puppy families start with proper nutrition from day one.
That real-world breeder perspective is the foundation of Fido Fuels.
“Breeders are the first line of health and education for every puppy,” said Needles. “We wanted a food and a company that genuinely supports the people doing the work.”
Learn more about Traci’s breeding program at: https://www.nadelhaus.com
A Program Built by Breeders, for Breeders
The Fido Fuels Breeder Rewards Program provides long-term value to approved breeders who trust Fido Fuels to fuel their litters and their puppy families.
Program highlights include:
• 15% lifetime breeder discount on Fido Fuels products • Quarterly food credits when puppy buyers reach $1,000 in Fido Fuels purchases • Bonus rewards when a single puppy buyer reaches the $1,000 milestone • Ongoing partnership with a brand that actively supports breeder education and real-food nutrition
The program rewards breeders not only for feeding their own dogs Fido Fuels, but also for helping new puppy families start strong with a nutrition plan they can trust. The right nutrition is about daily health but can also extend a dog’s life.
Responding to the Voice of the Breeder Community
Fido Fuels says the program’s accelerated launch reflects what the company describes as a “turning point” within the breeder community.
“We’ve heard from breeders who felt dismissed and frustrated,” Needles added. “They want a brand that stands beside them, respects their expertise, and celebrates the work they do to produce healthy, thriving dogs. That’s exactly what Fido Fuels is here to do.”
By offering ongoing financial rewards tied to puppy-family purchases, Fido Fuels aims to create a sustainable partnership model that aligns the success of breeders, puppy owners, and the brand.
Strengthening the Breeder–Owner Connection
Fido Fuels by Nadelhaus understands how breeders play a critical role in shaping lifelong canine health and wants to ensure they are recognized as key partners in the nutrition conversation.
“Our mission is simple,” said Needles. “Support breeders. Support real food. Support the dogs.”
Breeders interested in joining the Fido Fuels Breeder Rewards Program can apply now at: https://www.fidofuels.com
About Fido Fuels
Fido Fuels by Nadelhaus is a breeder-founded dog nutrition company dedicated to real, nutrient-dense food designed to support performance, longevity, and whole-dog health. Built on the belief that dogs thrive on real food and strong community partnerships, Fido Fuels works closely with breeders and dog owners to fuel the next generation of healthy dogs.
Media Contact
Company Name: Fido Fuels
Contact Person: Laurie Cowhig
Email: Send Email
Address:24385 Million Road Corning
City: Corning
State: CA
Country: United States
Website: https://www.fidofuels.com
