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Articles published by Go Addressable
Go Addressable Releases New Research Demonstrating the Importance of Addressable TV Advertising Among Adults 18-34 Amid Signal Loss
August 15, 2024
From
Go Addressable
Via
Business Wire
Tickers
CMCSA
New Go Addressable and CIMM Study Demonstrates How Addressable TV Advertising Increases Reach of Linear TV Ad Campaigns
February 29, 2024
From
Go Addressable
Via
Business Wire
Tickers
CMCSA
Go Addressable and Advertiser Perceptions Research Finds Intent to Use Addressable TV Advertising Has Doubled in the Last Two Years; 40% Expect to Spend More on the Channel in 2024
November 29, 2023
From
Go Addressable
Via
Business Wire
Tickers
CMCSA
Go Addressable Announces Its Official Formation as an Industry Trade Organization
November 27, 2023
From
Go Addressable
Via
Business Wire
New Research from Go Addressable Finds That Nearly Half of Advertisers Said Addressable TV Advertising Played a Role in Their Upfront Negotiations
September 14, 2023
From
Go Addressable
Via
Business Wire
Tickers
CMCSA
New Go Addressable and Advertiser Perceptions Research Finds 73% of Advertisers Now Use Addressable TV Advertising
August 01, 2023
From
Go Addressable
Via
Business Wire
Tickers
CMCSA
Go Addressable and Advertiser Perceptions Poll Finds 81% of Advertisers are Satisfied with Addressable TV Advertising; 41% Not Currently Using It Plan to Incorporate in 2023
November 16, 2022
From
Go Addressable
Via
Business Wire
Tickers
CMCSA
Go Addressable and Advertiser Perceptions Poll Finds 67% of Advertisers Now Use Addressable TV Advertising
September 08, 2022
From
Go Addressable
Via
Business Wire
Tickers
CMCSA
Go Addressable Launches Unified Industry Guidelines for Addressable Advertising
June 01, 2022
From
Go Addressable
Via
Business Wire
Tickers
CMCSA
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