Press Advantage, a leading press release distribution company, today highlighted a growing trend among solo entrepreneurs and small business owners who are abandoning traditional PR agency retainers in favor of automated press release solutions that deliver comparable results at significantly lower costs.
The shift comes as entrepreneurs face mounting pressure to maintain brand visibility while managing limited marketing budgets. Traditional public relations agencies typically charge monthly retainers ranging from $5,000 to $15,000, placing professional PR services out of reach for many small businesses and startups. In contrast, automated press release platforms now offer comprehensive distribution campaigns for under $500, representing a cost reduction of more than 90 percent.
"Solo founders and small business owners are discovering they can achieve meaningful media coverage without the burden of expensive agency retainers," said Jeremy Noetzelman, CEO of Press Advantage. "The combination of professional writing services and automated distribution technology has democratized access to press coverage that was once exclusive to companies with substantial PR budgets."
The press release platform industry has evolved significantly over the past decade, incorporating artificial intelligence and automation to streamline the entire PR process. Modern platforms handle everything from content creation to distribution across hundreds of news outlets, including major networks and digital publications. This technological advancement has eliminated many of the manual tasks that traditionally justified high agency fees.
For entrepreneurs operating with lean budgets, the economics are compelling. A single press release campaign through an automated platform costs less than what most agencies charge for a few hours of consultation. This pricing structure allows businesses to maintain consistent media presence throughout the year rather than limiting PR efforts to occasional major announcements.
The automated approach also addresses another common entrepreneurial challenge: time constraints. Traditional PR agencies often require multiple rounds of revisions, strategy meetings, and lengthy approval processes. Automated platforms typically deliver completed press releases within days, not weeks, enabling businesses to respond quickly to market opportunities and industry developments.
"The speed and efficiency of automated PR tools align perfectly with the fast-paced nature of modern entrepreneurship," noted Noetzelman. "Business owners can submit their news, receive professionally written content, and see their stories published across major news sites within a matter of days."
Beyond cost savings, automated press release services provide measurable results through detailed analytics and reporting. Businesses can track exactly where their stories appear, monitor engagement metrics, and calculate return on investment with precision that traditional agency models rarely offer.
The trend toward automated PR solutions reflects broader changes in how small businesses approach marketing and communications. As digital tools continue to evolve, entrepreneurs increasingly favor solutions that provide professional results without requiring professional budgets.
Press Advantage operates as a full-service Press Release Distribution Company based in Las Vegas, Nevada. Founded in 2011 by Velluto Tech Incubator, the company serves over 16,000 businesses with comprehensive press release writing and distribution services. The platform distributes content to major news outlets including ABC, FOX, NBC, MSN, and Yahoo, while providing clients with professional newsroom pages, keyword optimization tools, and detailed performance analytics.
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For more information about Press Advantage, contact the company here:
Press Advantage
Jeremy Noetzelman
support@pressadvantage.com
PO Box 29502 #84699
Las Vegas, NV 89126
