Cardi B Joins Organic Infant Feeding Company Bobbie as Chief Confidence Officer to Empower Parents to Feed Without Shame and Get Loud About Parental Rights

October 15, 2025 at 10:00 AM EDT

Together, Cardi and Bobbie are Leveraging the Voices of American Parents to Push for Change

Call 732-QQ-CARDI Now to Rally for Change

Bobbie, the mom-founded and led organic infant formula company, is teaming up with global superstar and soon-to-be mom of four, Cardi B, to launch their boldest brand campaign yet: The B is for Bobbie. A Bobbie Mom herself to baby Blossom, Cardi joins the mom-led team to focus on American infant formula quality, empowering feeding choices, and advocating for parental rights in the U.S. Stepping into her new honorary role as the company’s Chief Confidence Officer—Cardi Bobbie is bringing her signature unfiltered confidence to a generation of parents navigating feeding choices, parenting, and the broken structural support systems surrounding them. While the title is temporary, the work is timeless.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251015933840/en/

Cardi B Joins Organic Infant Feeding Company Bobbie as Chief Confidence Officer

Bobbie’s campaign with Cardi is not only tackling confidence in feeding choices, but confidence in American infant formulas overall. After a devastating nationwide shortage in 2022 and rampant misinformation on the safety and integrity of U.S. formulas at large, Bobbie and Cardi hope to rebuild American parents’ trust that high quality, safe, world class formulas can and are being made right here in the U.S.

Cardi B, known for her bold, unapologetic voice, is teaming up with Bobbie—the first baby brand she’s ever partnered with—to spotlight how systemic failures, like the lack of paid leave, the maternal mortality crisis, and stigma around infant feeding, impact parents. Starting today, fans can call 732-QQ-CARDI to share their personal stories, which will be sent directly to lawmakers through Bobbie’s advocacy arm Bobbie for Change. Eight callers will also receive three months of paid leave, mirroring the proposed Family Act’s $580 monthly benefit, or $1,740 total.

The campaign launches amid a worsening maternal health crisis: the U.S. has the highest maternal mortality rate among developed nations, with Black and Brown women three times more likely to die in childbirth. Without guaranteed national paid leave, it’s nearly impossible for many women to care for newborns or meet their breastfeeding goals. Bobbie, Cardi B, nonprofits, and the private sector aim to drive the change parents urgently need.

“Parents don’t need side eyes and judgment, they need real talk, real support, and real answers. No one understands this better than the moms at Bobbie. And I’m f*cking proud to join them in this campaign,” says Cardi Bobbie, Chief Confidence Officer, and soon-to-be mom of four. “As parents, we’re raising the future generation, we’re feeding babies, and we don’t necessarily have all the answers. So we need a boost of confidence and a society that’s got our back with support structures like paid leave and safe births for all parents.”

As part of the campaign, Bobbie for Change will donate a total of $75,000 to three long-term partner organizations advancing systemic change for parents: Paid Leave for All, BirthFUND and 4Kira4Moms. Bobbie for Change has worked in lockstep with these nonprofits and their leaders for more than three years, and with The Family Act reintroduced on September 16, 2025, the time to mobilize around these issues is now.

The campaign’s hero spot brings together Cardi Bobbie and four real Bobbie parents—Madison Lecroy, Sophia Roe, Blake McGrath, and Carmen Aub—who get answers to their real parenting questions without an ounce of judgment. The campaign will run across Bobbie’s owned channels; streaming TV, digital media, and YouTube; out-of-home placements, including a Times Square billboard takeover; and an experiential activation in New York City.

“Cardi embodies the unapologetic confidence and realness that parents need right now,” said Laura Modi, CEO and Co-Founder of Bobbie, and mom of four. “We know that feeding with confidence is so much more than the quality of your formula – it’s about fighting for the rights that help parents thrive in this country. Bobbie has always stood for more than powdered milk and we couldn’t be more proud to join forces with Cardi as we continue to rally for paid leave for all, safer births, and upleveled nutritional standards that all American parents and their babies deserve.”

While Cardi Bobbie is serving up confidence, she’s also serving up bottles. Cardi proudly fed her third baby with Bobbie’s Organic Whole Milk Infant Formula and has Bobbie on hand if she needs it for her fourth baby due this month. Why Bobbie? Because it’s the first and only U.S.-manufactured, European-style infant formula—designed to meet the highest global standards:

The first and only American-manufactured, USDA Organic whole milk infant formula.
Made with premium milk fat and less added oils to support softer stools.
Featuring DHA, Choline, and naturally-occurring MFGM from organic whole milk to support brain development.
Clean Label Project certified and made without palm oil, palm olein oil, soy allergens, or alternative sugar.
Clinically crafted with a proven recipe to grow healthy babies.

About Bobbie:

Bobbie is the purpose-driven organic infant feeding company on a mission to build a parenting culture of confidence, not comparison. Founded in 2018, Bobbie hit the market with its flagship European-inspired formula in 2021 as the first direct-to-consumer, subscription-based infant formula in the U.S. Bobbie is proud to be the first mom-founded and led infant formula brand in the U.S.—and the fastest-growing since the 1980s. The ‘Bobbie Promise’ guarantees subscribers secure formula availability for their baby’s entire first year, ensuring no missed deliveries, and offers inflation-proof pricing. Said otherwise, “When you subscribe to us, we subscribe to you.” Bobbie’s USDA Organic formula is crafted with simple, high-quality ingredients: no hormones, no antibiotics, no synthetic pesticides and no corn syrup. Modeled after EU nutritional standards, made in Ohio, and backed by science, Bobbie features DHA and choline guidelines to support brain development, softer stools and contains less plant-based oils. Bobbie is proudly test obsessed —each batch undergoes over 2,000 quality checks and third-party testing to meet the highest safety and nutritional standards. Among parents who know the brand, Bobbie ranks #1 in safety, trust, quality, and value. It’s also the most awarded infant formula on the market, with recognition from Good Housekeeping’s Parenting Awards, Babylist, and more. For more information, visit hibobbie.com or find us on retail shelves nationwide at Whole Foods, Costco, Meijer, Target and Wegmans.

About Bobbie for Change

Bobbie For Change is the social impact and policy arm of Bobbie, founded to drive generational change in how society supports modern parenthood. With a mission to advance feeding equity, improve maternal health, and pass policies supporting modern parenthood, like paid family + medical leave. Bobbie for Change uses legislation, activism, and community support to advance change and. co-creates programs like the Bobbie Breasties, advocating for insurance coverage of formula and donor milk for parents impacted by breast or gynecologic cancers, and develops toolkits, campaigns, and partnerships to ensure every parent has access to safe, supported infant feeding. For more information, visit bobbieforchange.org.