Chinese electric vehicle maker XPeng is preparing to expand into South Korea, adding new pressure on local carmakers and increasing competition from China’s growing EV industry. The company recently formalized its business in Korea using the name XPeng Motors Korea and set up offices in Sinjeong-dong, Seoul. This move follows the path of other Chinese brands such as BYD and Zeekr, which have already entered the market.
As XPeng prepares its official launch, the presence of Chinese EV makers in South Korea is set to grow stronger. Their lower prices, diverse product lines, and aggressive global strategies could reshape the balance of power in one of Asia’s most competitive automotive markets. It won’t be surprising if other Chinese EV companies like NIO Inc. (NYSE: NIO) also make a splash into the South Korean and other…
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