Traverse Bay Farms Unveils New National Brand Identity “America’s #1 Award-Winning Superfruit Brand — Inspired by Northern Michigan"

(PRUnderground) November 21st, 2025

Traverse Bay Farms, the family-owned company known for its nationally recognized products and Northern Michigan-inspired gourmet foods, today announced the official rollout of its new brand identity: “Traverse Bay Farms — America’s #1 Award-Winning Superfruit Brand — Inspired by Northern Michigan.”

The updated brand positioning reflects more than two decades of growth, 38+ national food awards, and the company’s commitment to blending superfruit wellness with artisan, small-batch foods influenced by Michigan’s orchard-rich landscape.

A Modern Identity Rooted in Authentic Michigan Tradition

Founded in 2001, Traverse Bay Farms has built its reputation on trust, transparency, and a commitment to using as much Michigan-grown fruit as possible. Products reflect real-food simplicity, exceptional taste, and the belief that wellness should fit naturally into everyday life.

The company’s updated identity places stronger emphasis on:

Leadership in superfruit wellness 
including tart cherry juice concentrate, tart cherry capsules, organic tart cherry powder, no-added-sugar dried cherries, and blueberry supplements — products trusted for their antioxidant richness, natural phytonutrients, and everyday wellness support.

A growing collection of Northern Michigan-inspired gourmet foods
such as fruit salsas, barbecue sauces, dressings, jams, and seasonal gifts that bring orchard-country flavor to family kitchens across America.

Transparent sourcing and small-batch craftsmanship
rooted in trust, award-winning flavor, and a commitment to real ingredients made with as much Michigan-grown fruit as possible.

A lifestyle shaped by Northern Michigan’s orchards, lakes, and seasons,
reflecting the region’s agricultural heritage and the simple, fresh, real-food living that inspires Traverse Bay Farms products, apps and overall approach to its customers.

“After more than 20 years of providing all-natural products, this refreshed identity communicates who we truly are, in addition to offering nationally award-winning products” said the Traverse Bay Farms leadership team. “We are honored to share Northern Michigan’s orchard country, and we’re proud to be recognized as America’s #1 Award-Winning Superfruit Brand. Our new brand line captures our heritage, our innovation, and the trust we’ve built with customers nationwide.”

A Brand Built on Superfruit Wellness and Everyday Flavor

Today’s consumers increasingly seek natural wellness, antioxidant-rich foods, and clean, real-fruit products they can trust. Traverse Bay Farms’ leadership in the tart cherry category — including the industry’s only Sediment-Free Guarantee and premium glass bottle packaging for purity and flavor — uniquely positions the company as a pioneer in superfruit nutrition.

In addition to wellness products, the company offers an expanding catalogue of gourmet foods inspired by local flavors and seasonal ingredients. Many products have earned national recognition for craftsmanship and taste.

Innovation Continues with Orchard Lens

Alongside the updated brand identity, Traverse Bay Farms recently introduced Orchard Lens, a web-based nutrition tool that allows users to upload or photograph fruits and vegetables to instantly view nutrients, antioxidants, and suggested meal ideas. The tool reflects the company’s ongoing commitment to making healthy eating more accessible, educational, and enjoyable.

“Orchard Lens bridges the gap between technology and nutrition,” the company added. “It aligns perfectly with our mission to make real-food wellness simple for every household.”

A Clear Path Forward

Traverse Bay Farms’ refreshed brand identity will appear across packaging, product pages, educational guides, YouTube content, retail materials, and future product launches throughout 2026.

“We remain deeply connected to Northern Michigan,” the team said. “Our products are inspired and offer the spirit the orchards, lakes, and small towns that define this region. Our new brand identity brings that story forward while expanding our reach as a national leader in superfruit wellness.”

About Traverse Bay Farms / Fruit Advantage

Traverse Bay Farms – America’s #1 award-winning superfruit brand – Inspired by Northern Michigan, recognized with 38+ national food awards for flavor and quality. Family-owned in Northern Michigan, we provide fruit-forward gourmet foods and wellness products using as much Michigan-grown fruit as possible—USA cherries.

Our lineup features fruit salsas, fruit barbecue sauces, no-added-sugar dried cherries and blueberries, and our renowned tart cherry juice concentrate—bottled in glass and backed by the industry’s first and only sediment-free guarantee. We also publish educational resources to help customers enjoy healthy lifestyles, understand the science behind cherries and other superfruits.

About Fruit Advantage

Fruit Advantage®, our sister brand, offers fruit-based supplements formulated to support everyday wellness. Offerings include tart cherry, wild blueberry, and pomegranate capsules. Cherry Prime — Complete Muscle & Joint Complex uniquely combines tart cherries with glucosamine and chondroitin to help support joint comfort and active recovery.*

• 38+ national food awards
• Glass-bottled cherry juice with a sediment-free guarantee
• As much Michigan-grown fruit as possible; USA-grown ingredients
• Two year-round retail stores in Bellaire and Elk Rapids, Michigan
• 24/7 live phone customer service: 1-877-746-7477

Learn more at TraverseBayFarms.com.

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Original Press Release.