Banuba, a leading innovator in augmented reality (AR) technology, today announced the launch of Easy Virtual Try-On. This is the simplest virtual try-on solution on the market, requiring no integration, no developers, and no designers. Built for makeup and eyewear merchants and brands, the platform takes a store from sign-up to a live AR try-on experience in about five minutes.

"For a decade, virtual try-on belonged to brands that could afford an integration project," said Anton Liskevich, CPO and Co-founder of Banuba. "Our goal with Easy Virtual Try-On is to make it accessible and self-service. Customers of our technology have reported add-to-cart rates above 30%, ten times the industry average. Now that result is a five-minute setup away for any makeup or eyewear seller."

At the core of the launch is AI-powered digitization. Eyewear merchants need only one or two product photos to generate a realistic, AR-ready digital model of each frame. For makeup products, bulk upload is available for virtual item creation. The first asset is ready within roughly two minutes.

Because the try-on runs on a Banuba-hosted URL, it works with any e-commerce platform. Merchants receive unique links and QR codes for each product or the whole catalog, which they can place on product pages, newsletters, packaging, social media, in-store displays, etc. Shoppers open the try-on on any device with a camera and a browser, then return to the merchant's site to purchase.

Plans start at $49 per month with unlimited digital products and a 14-day free trial on every tier.

Easy Virtual Try-On is available now at app.tintvto.com.

About Banuba

Banuba is an augmented reality company with over 10 years on the market, pioneering artificial intelligence, face tracking, virtual try-on, and virtual background technologies.

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"For a decade, virtual try-on belonged to brands that could afford an integration project. Our goal with Easy Virtual Try-On is to make it accessible and self-service," said Anton Liskevich, CPO and Co-founder of Banuba.