BOSTON, MA, February 04, 2026 /24-7PressRelease/ -- Graphic designer Aileen Wisell is calling attention to five persistent myths that continue to mislead designers, creatives, and business owners about how design really works. Drawing on her career experience and industry observation, Wisell breaks down why these beliefs stick around, why they're flawed, and what people can do differently—starting today.
"Most creative frustration comes from bad assumptions," Wisell says. "When you remove the myths, the work gets clearer and more effective."
Myth 1: Good design is mostly about talent
Why people believe it: Design is often seen as a natural gift.
The reality: Studies show consistent process and practice account for far more creative output than innate talent. Designers who use structured workflows deliver more reliable results.
Practical tip: Document your process. Write down how you approach a project, even loosely. Repeat and refine it.
"Design isn't magic," Wisell notes. "It's problem-solving with intention."
Myth 2: Trends equal relevance
Why people believe it: Fast-moving platforms reward what's new and eye-catching.
The reality: Research from branding studies shows brands that prioritise clarity over trends maintain stronger recognition long term.
Practical tip: Ask one question before following a trend: Does this help the message or distract from it?
"Longevity comes from clarity, not novelty," Wisell explains.
Myth 3: Creativity happens best under pressure
Why people believe it: Deadlines are romanticised as sparks for genius.
The reality: Cognitive studies consistently show creativity drops under chronic stress.
Practical tip: Build pause into your workflow. Step away before final decisions.
"Some of my best ideas come when I stop forcing them," Wisell says.
Myth 4: Stepping away means losing momentum
Why people believe it: Hustle culture rewards constant output.
The reality: Designers who take breaks report higher idea quality and fewer revisions.
Practical tip: Change environments. A walk, gardening, or time outdoors can reset focus quickly.
"Distance gives perspective," Wisell adds. "Momentum comes back stronger."
Myth 5: Design is decoration
Why people believe it: Visual work is often judged first by appearance.
The reality: Design is communication. Businesses using strategic design see clearer messaging and fewer misaligned decisions.
Practical tip: Before designing, write one sentence explaining what the work must communicate.
"If it doesn't communicate, it doesn't work," Wisell says.
If You Only Remember One Thing
Good design isn't about rushing, talent, or trends. It's about understanding, clarity, and deliberate choices.
Readers are encouraged to share this myth list with a colleague, client, or friend—and to try one practical tip today. Small changes can create immediate clarity.
About Aileen Wisell
Aileen Wisell is a Boston-based graphic designer specialising in logos, websites, and marketing materials. Raised in Massachusetts with formative years spent in coastal Maine, her work blends modern design with disciplined thinking and careful observation. She is known for her clear process, collaborative approach, and focus on long-term visual communication.
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