Leading Brands across the nation join forces to support those impacted by breast cancer during October's Breast Cancer Awareness Month

Susan G. Komen^®, the world’s leading breast cancer organization, today announced the launch of the 2025 Shop for the Cure program. This year’s program includes a variety of products and services from partners who are committed to helping fund research, patient care services and educational resources to support the breast cancer community.

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Susan G. Komen’s® partners are committed to helping fund research and care services that support people living with breast cancer, through their diagnosis, treatment, and beyond. When you make a purchase, you join that same commitment.

Every October, during National Breast Cancer Awareness Month, Komen showcases partner products and services that help make a tangible impact on the lives of those affected by breast cancer. Every 12 minutes someone in the U.S. loses their life to breast cancer. Women in the U.S. also have a 1 in 8 lifetime risk of getting breast cancer. Shop for the Cure partners help support Komen’s mission and allow the organization to continue funding research, providing patient care services to those in need, and educating individuals on their breast cancer risk, to ultimately save more lives.

“We are grateful for our Shop for the Cure partners for their unwavering commitment to supporting the breast cancer community and advancing Komen’s mission to save lives and end this terrible disease,” said Sarah Rosales, Senior Vice President of Corporate Partnerships. “Consumers have the power to make a real difference by purchasing products from the Shop for the Cure program- helping fund programs and initiatives that directly support those affected by breast cancer.”

All products listed in this year’s Shop for the Cure portfolio help fund research and essential services that support people living with breast cancer.

Shop for the Cure products and services available this year include:

• Bank of America™ Pink Ribbon Banking Products
• Athleta
• Avis Car Rental
• Avocados from Mexico
• Budget Car Rental
• CARS Vehicle & Real Estate Donations
• Ford Warriors in Pink^® Gear That Gives
• Greensource
• Madewell
• Mohawk Decorate for the Cure with SmartCushion carpet padding
• J.Crew
• Love Stays Strong, an illustrated children's book, by Paula Schneider
• Wacoal Fit for the Cure^® and mybraFit^TM

• Bowl for the Cure powered by the United States Bowling Congress

• Ready^® Protein Bars
• Nature’s Bounty

Items are available for purchase and are linked on the Shop for the Cure website. To learn more about Komen’s Shop for the Cure program, visit komen.org/shopforthecure.

About Susan G. Komen^®

Susan G. Komen^® is the world’s leading nonprofit breast cancer organization, working to save lives and end breast cancer forever. Komen has an unmatched, comprehensive 360-degree approach to fighting this disease across all fronts and supporting millions of people in the U.S. and in countries worldwide. We advocate for patients, drive research breakthroughs, improve access to high-quality care, offer direct patient support and empower people with trustworthy information. Founded by Nancy G. Brinker, who promised her sister, Susan G. Komen, that she would end the disease that claimed Suzy’s life, Komen remains committed to supporting those affected by breast cancer today, while tirelessly searching for tomorrow’s cures. Visit komen.org or call 1-877 GO KOMEN. Connect with us on social at www.komen.org/contact-us/follow-us/.

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