Salon growth leader Angela Pawliski reunites nearly a decade later with her former mentor and employer, Michele Matkovich, founder of Fully Booked AI®. Together, they are bringing proven leadership, mentorship, and AI-powered systems to transform salon operations and growth nationwide.
-- A Full-Circle Return to Transform Salon Growth
For Michele Matkovich, founder of Fully Booked AI, 2025 marks more than just industry recognition, it marks a reunion nearly a decade in the making.
Angela Pawliski began her career as Michele’s assistant before rising through the ranks to junior stylist, senior stylist, and eventually master stylist at Michele’s nationally recognized, Top 200 award-winning salon brand. In 2018, Angela moved across the country to start a new life, rebuilding her career from the foundation Michele had given her. When COVID hit, she faced the same challenges as countless salon professionals, reinventing herself, rebuilding her business, and carrying forward the systems she learned under Michele’s mentorship.
Now, after watching Michele shape Fully Booked AI into the first growth engine built for salons and med spas, Angela has chosen to return. Not out of necessity, but out of belief, in Michele’s passion, in the mission, and in the unstoppable powerhouse they’ve always been together.
Michele shares:
“Angela knows how I lead, with dedication, passion, and trust. She lived it firsthand. And together, we’ve always been a powerhouse. Reuniting now, at this moment in the industry, feels less like coincidence and more like purpose.”
Proven Systems for Real-World Growth
Angela brings back not only her years of behind-the-chair experience but also her perspective as someone who rebuilt her business through resilience and systems. She knows what it means to face operational breakdowns, retention struggles, and the chaos of outdated processes , and she knows why Fully Booked AI is the solution.
“I didn’t just watch a salon grow, I lived it,” Angela explains. “I worked under Michele for so many years, I rebuilt my own career from that lived experience, and I know firsthand that when you combine strong systems with strong leadership, you don’t just survive, you thrive.”
Her story is proof of Michele’s leadership legacy: she doesn’t just build successful salons, she builds leaders.
Harnessing the Power of AI to Scale Smarter
This reunion comes at a pivotal moment, as salon owners across the country face the same pain points: missed calls, weak online visibility, clunky booking systems, and burnout from doing it all themselves.
Fully Booked AI addresses these challenges head-on with:
- SEO-Driven Visibility – Local domination on Google, Maps, and AI search platforms.
- AI-Powered Client Capture & Follow-Up – 24/7 lead response and real-time booking.
- Automated Operations – Systems for scheduling, retention, and reactivation.
- Data-Driven Growth – Dashboards that reveal lost revenue and new opportunities.
With Angela’s return, the platform strengthens its foundation: systems rooted in real-world salon life, guided by leaders who have lived every step of the journey.
Recognition for Excellence
Fully Booked AI was recently recognized as the Best AI-Powered Salon Marketing Agency in North Carolina for 2025, a testament to its transformative impact. And with Angela rejoining forces with Michele, the company is positioned not just to grow, but to redefine how the beauty industry thinks about scaling.
About Fully Booked AI
Founded by Michele Matkovich, seven-figure, multi-location salon and med spa owner and six-time Top 200 award winner, Fully Booked AI is the first growth engine designed specifically for salons and med spas. The platform integrates AI, automation, and proven growth strategies to plug the five invisible leaks that drain revenue: visibility, conversion, operations, systems, and retention.
By combining Michele’s category-defining vision with Angela’s real-world salon experience and leadership, Fully Booked AI is helping owners across the U.S. stay fully booked without burnout, and build businesses that create both profit and freedom.
Harnessing the Power of AI to Scale Smarter
The partnership between Pawliski and Matkovich is timely, coming at a moment when salon owners need streamlined solutions to address common industry challenges. Many salon owners still struggle with outdated processes, including inconsistent booking systems, weak online visibility, and difficulty scaling operations without compromising client satisfaction. Fully Booked AI’s platform directly addresses these concerns by combining:
- AI-Powered Client Acquisition: Automated systems that attract and convert high-value clients.
- SEO-Driven Visibility: Proven strategies to dominate local rankings and drive organic traffic.
- Streamlined Operations: Backend systems that reduce administrative time and enhance guest experiences.
- Data-Driven Growth: Real-time analytics that help salon owners make informed decisions for predictable revenue.
Grounded in Real-World Experience
While Pawliski takes on a broader strategic role, she remains actively involved in her work as a 6-figure stylist at the award winning Emerge Modern Salon in Denver, under the leadership of Ivy Overby.
This dual role allows her to continue connecting with the creative side of the business while implementing practical, proven systems to ensure that Fully Booked AI remains effective and relevant in today’s competitive salon industry.
Her unique perspective as both a stylist and operational leader makes her an invaluable resource for salon owners looking to elevate their business practices. As Pawliski and Matkovich join forces once again, salon owners across the country will gain access to tools and strategies that can scale their businesses without the burnout that often accompanies traditional marketing efforts.
Fully Booked AI: Recognized for Excellence
Fully Booked AI’s ability to help salons scale successfully using AI-powered solutions has recently earned the company recognition as the Best AI-Powered Salon Marketing Agency in North Carolina for 2025. This prestigious honor highlights the platform’s transformative impact on the beauty industry, showcasing its ability to help salons not only survive but thrive in a rapidly changing landscape.
About Fully Booked AI
Founded by Michele Matkovich of Charlotte, NC, Fully Booked AI® is an AI-powered growth engine designed specifically for salons and med spas. The platform integrates advanced AI technologies, automation, AI Agents and proven growth strategies to help salon owners optimize their operations, attract clients, and scale effectively. With a deep focus on increasing visibility, client acquisition, retention, and revenue, Fully Booked AI enables salon owners to run their businesses with ease and efficiency.
Michele Matkovich, who co-founded and scaled Salon M2 into a nationally recognized brand, created Fully Booked AI after her own success in building a seven-figure business. Today, the platform helps salon and med spa owners address the five key areas that drain revenue: visibility, conversion, operations, follow-up, and retention.
Business Development
AI Receptionist Demo: +1 (704) 327-2200
Sales Consultation: +1 (704) 741-4292
Free Business Audit: https://fullybooked.ai/get-your-free-business-report-in-seconds
Press:
- https://ceotimes.com/how-michele-matkovich-is-revolutionizing-beauty-business-growth-with-ai-powered-automation/
- https://goodmorningus.com/empowering-beauty-entrepreneurs-how-michele-matkovich-is-transforming-lead-generation-with-ai/
- https://www.salontoday.com/620056/2020-salon-today-200-technology
- https://www.salontoday.com/373803/2017-salon-today-200-growth-part-two
Media Contact
Michele Matkovich
Founder, Fully Booked AI® by The Agency M2 Inc
Email: media@lc.fullybooked.ai
Website: https://fullybooked.ai/
Sales Page: https://aisalonsalesteam.com/angela
YouTube: youtube.com/@fullybookedai
Facebook: facebook.com/michele.matkovich
Instagram: https://www.instagram.com/fullybookedai/
TikTok: https://www.tiktok.com/@fullybookedai
Contact Info:
Name: Michele Matkovich
Email: Send Email
Organization: Fully Booked AI® by The Agency M2 Inc
Website: https://fullybooked.ai/
Release ID: 89171033
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