Farmington, N.Y. - October 29, 2025 - Cazbah, a full-service digital-marketing agency devoted to manufacturing and B2B enterprises, is proud to announce the results of its collaboration with Smith Metal Works / Smith Spreaders, a family-owned fabricator based in Newark, New York, in a new metal manufacturing case study. Over the course of their partnership, Smith Metal Works has modernized its digital presence, expanded its national footprint, and sharpened its internal marketing processes, enabling the company to better serve its distributor network and end-users with high-quality metal-fabricated spreader equipment.

TRANSFORMING TRADITION: A LEGACY FABRICATOR REINVENTS ITS DIGITAL STRATEGY

Smith Metal Works / Smith Spreaders brings more than 80 years of family-business heritage to the fabrication of salt­-spreader and dump-body equipment for municipalities, contractors and commercial users. In that time, the company built a strong reputation in metal fabrication, but its online presence and digital marketing infrastructure lagged behind its operational capabilities. Faced with aging website architecture, lower visibility in search results, and limited lead-capture mechanisms, Smith recognized that a modernized digital strategy was essential for reaching new markets and reinforcing its distributor channels.

PARTNERING FOR GROWTH: WHY SMITH CHOSE CAZBAH

Smith Metal Works brought to the table a high-quality product line, a loyal customer base and deep manufacturing know-how, but it needed a partner that could translate that technical expertise into measurable digital-marketing outcomes. Cazbah stood out with a manufacturing-savvy team, a long-term mindset, and a capable full-stack approach covering website redesign, SEO, analytics and lead-generation. Together, the two companies embarked on a project that aimed not only to refresh the website, but to build scalable digital infrastructure and actionable marketing processes that aligned with Smith’s growth strategy.

STRATEGIC EXECUTION: WEBSITE, CONTENT & ANALYTICS

Cazbah initiated a multi-phase effort for Smith Metal Works:

• A comprehensive redesign of the Smith Spreaders website to provide clearer navigation, stronger product storytelling (for municipal and contractor audiences), and optimized mobile responsiveness.
• An SEO program targeting critical keywords relevant to salt-spreader equipment, dump-body fabrication, and municipal snow/ice-control applications, enabling Smith to elevate its search visibility and attract qualified buyer traffic.
• Monthly analytic reviews and content support to monitor user behavior, conversion paths and lead submissions, supporting a continuous-improvement loop that aligned Smith’s marketing and operational teams around key digital metrics.

RESULTS: STRONGER REACH, BETTER LEADS, CLEARER STRATEGY

The partnership between Cazbah and Smith Metal Works produced tangible results: Smith’s website began ranking higher for core equipment-search terms, its digital lead-capture and engagement improved, and its national reach expanded beyond its traditional regional base. The refreshed online presence also reinforced the company’s reputation among distributors and commercial buyers as a modern, capable manufacturing partner. As Smith’s leadership observed, the digital transformation wasn’t simply cosmetic, it enabled the company to support its growth goals with a marketing platform built for durability, scalability and manufacturing-specific requirements.

WHY IT MATTERS

The Smith Metal Works / Smith Spreaders case underscores several important insights for manufacturers and B2B firms:

• A strong manufacturing brand does not automatically translate to strong digital performance; alignment of website, content and SEO is key.
• Lead-capture and analytics infrastructure must be built from the ground up, not retrofitted, to support marketing ROI and distributor-channel alignment.
• A partnership-oriented digital-marketing provider that understands manufacturing workflows, distributor models and technical product storytelling can make the difference between a website and a strategic growth platform.

LOOKING AHEAD: SCALING WITH MOMENTUM

With the foundation laid by their digital collaboration, Smith Metal Works is well positioned for its next growth phase. The company plans to continue refining its online presence, deepen content development for target segments (municipalities, heavy contractors, agriculture) and enhance lead-nurturing workflows. Cazbah remains engaged as an ongoing strategic partner, ready to support Smith’s evolving product lines and expansion goals.

ABOUT SMITH METAL WORKS / SMITH SPREADERS

Smith Metal Works of Newark, New York (operating under the brand Smith Spreaders) is a full-service metal fabrication and manufacturing firm, specializing in commercial salt-spreading equipment, dump bodies, flatbeds and custom fabrications. With more than eight decades of family-owned operation, Smith combines proven manufacturing craftsmanship with evolving innovation in equipment design, serving clients across the United States.

Website: www.smithspreaders.com

ABOUT CAZBAH

Founded in 2001 and based in Farmington, New York, Cazbah is a veteran-owned digital-marketing agency dedicated exclusively to small and mid-sized manufacturing and B2B companies. The firm offers website design, search-engine optimization (SEO), content development, analytics, lead-generation and dedicated client support designed to convert technical expertise into digital growth.

Website: www.cazbah.net

Phone: 866-4-CAZBAH

Address: PO Box 161, Victor, NY 14564

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