Brainnest Features on Disrupt Magazine with Solutions to Customer Experience Challenges

BERMEN, GERMANY / ACCESSWIRE / October 31, 2022 / Customer experience is an important ingredient of business success in today's competitive world. Brainnest, a leading business management and consulting agency, knows this too well. They understand that many businesses have failed due to poor customer experience and offer solutions to help entrepreneurs and businesses transform their customer experience and drive business growth.

Brainnest was recently featured in Disrupt Magazine in an article highlighting the importance of customer experience and how the firm is helping businesses take their customer experience to the next level.

Customer Experience Explained

The article started by explaining what customer experience entails. According to Brainnest, customer experience is a customer's overall impression of a brand throughout their interaction with the brand. Customers pass various touchpoints when interacting with brands across their buying journey.

As a customer, you will encounter these touchpoints before, during, and after purchase. Each touchpoint is equally important, and a single bad experience at any of them can undermine a brand's effort to deliver a great customer experience that would keep customers coming back for more.

A 2019 Acquia-commissioned global survey revealed that 76% of customers would move to a competitor if they had a single negative experience. Similarly, statistics from Review42 show that up to 90% of customers are willing to pay more for a better customer experience.

Therefore, taking care of each touchpoint in the buyer's journey is critical to ensure the customer experience is as great as possible.

Five Top Benefits of Customer Experience According To Brainnest

According to Brainnest, these are the top reasons why customer experience is important for every business:

Help Retain Customers

Retaining customers is often more difficult than customer acquisition. If a customer has a great experience with a business, they are more likely to return. The more loyal customers you have, the higher the chances of your brand growing to its full potential.

Studies have revealed that customers with a history of good experiences with your brand are 50% more likely to try your new product and are willing to pay 30% more on average for that product than first-time customers.

Improves Customer Lifetime Value (CLV)

Customer lifetime value (CLV) is a critical metric for entrepreneurs and organizations. It denotes a company's total revenue from a single customer account. When this value grows, customers are shopping more frequently or spending more money at a business.

Upholding great customer experience is an excellent way to improve your customer lifetime value. If customers have a great experience with your business, the chances are that they will spend money on your business again and again.

Even if they don't return, they would at least share their positive experience with others, helping you build a strong customer base.

Promotes Employee Engagement

A recent survey showed that organizations that deliver great customer experience have 1.5 times more engaged staff than organizations that don't. An engaged workforce is integral to any business's success.

Besides being loyal and dedicated, engaged employees are great team players. They will align themselves with your business goals. According to studies, organizations with highly engaged employees outperform their competitors by 147%.

It's also worth noting that customer experience and employee experience complement each other. A highly engaged staff positively impacts the customer experience. They proactively look for new strategies and implement them to deliver top-notch customer experience.

Promotes Revenue Growth

Providing great customer experience is one of the most effective ways to increase revenue and positively impact your bottom line.

A 2020 report on the current global state of Experience Management by the XM Institute showed that 80% of organizations with significantly above-average customer experiences have a better financial performance than their competitors.

Moreover, customer retention statistics from 99Firms show that American companies lose an estimated $136.8 billion annually due to preventable customer losses. The bottom line is that positive or negative customer experiences directly impact your organization's revenue and growth.

Competitive Advantage

Positive customer experience is a major factor influencing people's buying decisions. According to a report by PwC US, 73% of consumers say a good experience is a key factor influencing their brand loyalties.

Also, customer-centric businesses are 60% more profitable than those that don't focus on customers. Another recent study revealed that 70% of customers are willing to pay an average of 13% more with businesses they believe offer a great experience.

The quality of customer experience is essential for brand loyalty and profitability. Therefore, offering a better customer experience than competitors can set you apart in the market. If your customers feel valued, they are more likely to spend with your business, even if your competitor offers better deals.

Brainnest Helping Businesses Transform Their Customer Experience

Any business or entrepreneur wanting to improve their customer experience and grow their business should consider working with an experienced professional to get the best results. That's where Brainnest comes in.

Brainnest is a business management and training company established in 2020. With headquarters in Bremen, Germany, the firm offers management advisory and consulting services to various industries in over nine countries across the globe.

Customer experience consultancy is one of their services, as they understand that delivering great customer experiences is essential to success in today'sThat's competitive world. Brainnest has the expertise and resources to help entrepreneurs and businesses figure out what matters most to customers to deliver delightful experiences while optimizing processes and minimizing costs.

The firm bases its customer experience consulting on the latest research, proven industry practices, and extensive experience gained by serving hundreds of businesses and brands in various industries across the globe.

Brainnest goes beyond just offering a list of non-actionable recommendations to clients. The firm's customer experience experts walk with clients through every step of their customer experience transformation process. They aim to help clients implement a solid customer experience strategy that delivers desired results.

Anyone looking for more information about Brainnest and its services can reach out to them through the contact information below:

Contact Information:

Contact - Hanna Thomsen
Phone Number - +49 1517 5384852
Email - da@brainnest.consulting

SOURCE: Brainnest