Transflo, the leading provider of workflow automation, mobile, telematics, and data intelligence for the transportation industry, announced the appointment of Jay Tomasello as its new Chief Technology Officer (CTO).

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Jay Tomasello most recently served as Chief Information Officer at Forward Air, where he led the modernization of core platforms, launched AI-driven solutions, and deployed innovative mobile solutions to a fleet of over 3,500 drivers.

A veteran technology executive with deep roots in logistics, transportation, and digital transformation, Tomasello brings over 25 years of experience in technology, delivering innovation at enterprise scale.

He most recently served as Chief Information Officer at Forward Air, where he led the company’s modernization of core platforms, launched AI-driven solutions, and deployed innovative mobile solutions to a fleet of over 3,500 drivers and across 100+ operational sites. Prior to that, he spent over 9 years at FedEx, culminating in CIO and VP of IT at FedEx Supply Chain, where he led the launch of two customer facing digital products, and drove innovative mobile and analytics solutions that set industry benchmarks for reliability and scale.

“Jay is a transformational technology leader who understands the operational realities of transportation and the art of what’s possible with AI,” said Renee Krug, Chief Executive Officer of Transflo. “His experience modernizing mission-critical systems at scale, combined with a builder’s mindset, will accelerate how we deliver value to carriers, brokers, factors, and drivers across the Transflo network. Jay’s deep expertise in logistics technology, software innovation, and AI leadership will play a pivotal role in further advancing Transflo’s mission to deliver connected, intelligent ‘Cab to Cash’ solutions that simplify and automate the movement of freight.”

“Jay comes from the same world our customers live in every day,” said Bill Vitti, Transflo President. “He understands the pressures faced by drivers, carriers, brokers, and factors and that perspective makes him the perfect leader to turn technology into measurable, real-world value.”

“I’m excited to join Transflo at a pivotal moment for the industry,” said Jay Tomasello, Chief Technology Officer of Transflo. “Our focus is simple: apply technology and AI to eliminate friction, deliver actionable real time and predictive insights, and enable our customers to move freight more efficiently and profitably. Our goal is rapid, measurable innovation that customers can feel in their day-to-day business. We’re just getting started.”

At Transflo, Tomasello will lead all aspects of technology strategy and innovation from AI-driven freight optimization and workflow automation to next-generation driver experiences and scalability.

About Transflo

Transflo is the trusted leader in mobile, telematics, and supply chain automation solutions for the transportation industry in North America. Transflo’s cloud-based technologies deliver real-time communications to carriers, brokers, factors, shippers, and commercial vehicle drivers, and digitize 800 million shipping documents annually. With over $115 billion in annual freight bills processed and 3.2 million downloads of the Mobile+ app, Transflo is the driving force behind a more connected, efficient, and data-driven supply chain.

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"Jay is a transformational technology leader who understands the operational realities of transportation and the art of what’s possible with AI," said Renee Krug, Chief Executive Officer of Transflo.