AI engine maps 2B+ data points, enabling enterprises to finally reach offline markets

DataLane, the identity graph for local businesses, today announced a $22.5 million Series A led by Amplify Partners with participation from Harry Stebbings, founder of 20VC, Basis Set, Mischief, and others. DataLane is building the first highly accurate identity platform for every local business in America — a LinkedIn for the offline economy — so companies like DoorDash, Square, Paychex, and Motorola can find, verify, and reach real business owners with unmatched precision.

Small businesses account for 43% of U.S. GDP, and 20+ million local businesses still operate almost entirely offline. Reaching these businesses has long been one of the most complex “last-mile” challenges in commerce. Although global spending on sales software exceeds $100 billion a year, data on local businesses is shockingly inaccurate: wrong addresses, outdated owners, missing storefronts. DataLane created the first platform that fixes this: a ‘LinkedIn for the offline economy’ that maps every physical business. Now these businesses have verified owner info, accurate addresses, and operational details to achieve accuracy and coverage never before possible.

“With 99% of GTM tools designed for selling to office workers, companies have been left with broken systems for reaching local businesses,” said David Patterson-Cole, co-founder and CEO of DataLane. “The challenge has never been a lack of information; it’s that the data was too messy for traditional systems to interpret. Step changes in entity resolution capabilities allowed us to build an AI engine capable of transforming messy local business data into a structured dataset that gives enterprises real-time clarity on where and how to grow.”

At the core of DataLane’s technology is a continuously updated identity graph powered by more than two billion real-time data points, the most accurate and comprehensive account-intelligence layer for the local economy. DataLane’s AI autonomously extracts, dedupes, verifies, and connects information from hundreds of sources, then delivers structured intelligence into systems like Salesforce and Snowflake. This gives enterprises a unified, accurate view of the businesses most relevant to their products and growth strategies.

“At DoorDash, we are committed to serving the unique needs of businesses in local communities,” said Jack Momeyer, Senior Director at DoorDash. “DataLane’s capabilities ensure we quickly and efficiently engage the local businesses that will benefit most from our solutions. We’re excited to work together to help merchants across the United States reach new customers with DoorDash.”

“We’ve backed some of the most transformational data and AI companies over the past decade, including Datadog, dbt, Hightouch, and Temporal. We’re excited to continue that trend by leading DataLane’s Series A,” said Mike Dauber, General Partner at Amplify Partners. “DataLane’s secret sauce is in their ability to create a proprietary data layer that maps the tens of millions of local businesses in the US.”

The DataLane founding team includes AI leaders from Meta, Uber, and Microsoft, bringing deep expertise in large-scale data systems and applied machine learning. This Series A will support product development, expand the company’s AI and engineering teams, and fuel its broader go-to-market expansion. With this round, DataLane has raised $27 million to date, including a seed led by Basis Set.

About DataLane

DataLane is building the first accurate identity graph for every local business in America — a LinkedIn for the offline economy — so companies like DoorDash, Square, and Paychex can find, verify, and reach more than 20M real business owners with unmatched precision. DataLane’s identity graph maps more than 2 billion data points to create a real-time understanding of true decision-makers with verified owner info, accurate addresses, and operational details. Founded by AI leaders from Meta, Uber, and Microsoft, DataLane has raised $27 million to date from Amplify Partners, Harry Stebbings, founder of 20VC, Mischief, Basis Set, and others. For more information, visit: www.datalane.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20251216457737/en/