Seasoned founder, technology investor, and AI strategist will help guide Motive’s next phase of global, AI-powered expansion

Motive, the AI platform for physical operations, today announced the appointment of Adeyemi (Ade) Ajao to the Company’s Board of Directors (the “Board”). Ajao is an AI innovator and enterprise technology leader with a track record of founding and scaling global market-shaping technology companies including Identified, Inc., an AI-powered HR platform. Today, he is the co-founder and Managing Partner of Base10 Partners, a venture firm focused on investing in transformative technology companies.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251216674954/en/

Adeyemi Ajao

“Ade’s deep experience as a founder, operator, and investor in AI companies will be invaluable as we expand our AI platform and scale internationally,” said Shoaib Makani, co-founder and CEO of Motive. “He brings a unique perspective on turning AI innovation into durable enterprise value and navigating new international markets. This will help us to continue to unlock the full potential of the people who run the global physical economy."

“Motive is setting the standard for AI-powered transformation in the physical economy,” said Adeyemi Ajao. “I’m excited to join the Board at this pivotal moment to help the company scale globally and empower large enterprises around the world to solve their most complex safety and operational challenges.”

Ajao is widely recognized as a visionary entrepreneur and leading investor in technology and AI-powered enterprise solutions. Prior to Base10, Ajao co-founded and led several high-impact ventures, including Tuenti Technologies, S.L.U., the “Spanish Facebook” acquired by Telefónica in 2010, and Identified, Inc., which was acquired by Workday in 2014. At Workday, Ajao served as Vice President of Technology Product Strategy and launched Workday Ventures, the company’s first fund dedicated to Applied AI for Enterprise Software.

Ajao holds an MBA from Stanford University Graduate School of Business and a J.D. in Law and M.S. in Finance and Economics from the Universidad Pontificia Comillas in Spain, and holds a certificate in Machine Learning from Stanford University.

To learn more about Motive, visit gomotive.com.

About Motive

Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time, safety, operations, and finance teams can manage their workers, vehicles, equipment, and fleet-related spend in a single system. Motive serves nearly 100,000 customers from small businesses to Fortune 500 enterprises such as Halliburton, KONE, Komatsu, NBC Universal, and Maersk across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, waste services, and the public sector.

Visit gomotive.com to learn more.

View source version on businesswire.com: https://www.businesswire.com/news/home/20251216674954/en/