Iconic beauty brand, COVERGIRL, today announced it has become the official cosmetics sponsor of the Chicago Sky, the 2021 WNBA Champions. This dynamic partnership bridges together two powerhouses committed to inspiring empowerment and self-expression, both on and off the court, while making it look effortless.
Over the last year, COVERGIRL has made intentional strides into the world of sports by activating at major sporting events and collaborating with prominent athletes through impactful social partnerships. These ongoing efforts have laid a foundation for deeper engagement within the sports community, making this partnership with the Chicago Sky a natural evolution to bridge the intersection of sports and beauty.
“COVERGIRL is proud to join forces with the Chicago Sky, a WNBA team that represents strength, resilience, and the uplifting spirit of sport,” said Stefano Curti, Coty Chief Brands Officer, Consumer Beauty. “We believe beauty is for everyone, everywhere—on the court, in the stands, and in everyday life. This partnership celebrates the power of showing up with confidence and the easy breezy joy that comes from being part of something bigger.”
“The Chicago Sky are thrilled to partner with an iconic brand like COVERGIRL that aligns so well with our mission to empower women and taps into an important trend within our fast-growing league,” Alex Teodosi, Vice President of Corporate Partnerships, said. “This exciting partnership will help amplify Sky players’ passion for beauty and self-expression while also celebrating our fans and community.”
Throughout the 2025 WNBA season, fans can look forward to exclusive COVERGIRL experiences at Wintrust Arena, including interactive branded moments, product sampling, and giveaways. COVERGIRL will also partner with the WNBA team on social content from Chicago Sky athletes, community outreach and their mascot, Skye The Lioness, highlighting their individual journeys and the role beauty plays in their lives.
COVERGIRL is set to ignite the season with a lineup of fresh, buzzworthy launches spotlighting innovative face, eye, and lip products that fans won’t want to miss.
ABOUT COVERGIRL
COVERGIRL, a beloved American brand, celebrates authenticity, diversity, and self-expression through beauty. Born in 1961, COVERGIRL offers effortless, affordable, and inclusive products that make beauty Easy, Breezy, Beautiful, for all. Through the years, COVERGIRL has partnered with inspirational, barrier-breaking, and diverse people as the faces of the brand. In 2018, COVERGIRL became the largest makeup brand to be Leaping Bunny Approved by Cruelty-Free International, which means all of our products are in compliance with Cruelty-Free International criteria, no matter where we are sold. Visit www.covergirl.com or find @COVERGIRL on social media for more information.
ABOUT COTY
Founded in Paris in 1904, Coty is one of the world’s largest beauty companies with a portfolio of iconic brands across fragrance, color cosmetics, and skin and body care. Coty serves consumers around the world, selling prestige and mass market products in more than 130 countries and territories. Coty and our brands empower people to express themselves freely, creating their own visions of beauty; and we are committed to making a positive impact on the planet. Learn more at coty.com or on LinkedIn and Instagram.
ABOUT CHICAGO SKY:
The 2021 WNBA Champion Chicago Sky are a professional women’s basketball team founded in 2005 by principal owner, Michael Alter. The Chicago Sky were the first independently owned women’s professional basketball team to join the WNBA and play at the Wintrust Arena. The season runs from May-September. Call 866.SKY.WNBA or visit sky.wnba.com for more information.
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Contacts
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Genesis Bazo, MMC
gbazo@hellommc.com