SafelyYou Announces CEO George Netscher Elected to Argentum Board of Directors

Netscher and other leaders selected for their expertise and commitment to creating the future of senior living through innovation, operational excellence, and compassionate care

Board members play critical role in shaping strategy, advising on policy, and driving initiatives to support quality care, workforce development, and operational success in the industry

SafelyYou, the leader in empowering safer, more person-centered care across senior living through world-leading AI, industry-changing hardware, and remote expert clinicians, has announced that founder and CEO George Netscher was elected to the Board of Directors for Argentum, the leading national association dedicated to supporting companies that operate professionally managed, resident-centered senior living communities.

Innovation, excellence, and compassion.

Leaders elected to Argentum’s Board of Directors are chosen for their deep expertise and commitment to shaping the future of senior living through innovation, operational excellence, and compassionate care. Netscher founded SafelyYou to elevate care in memory care communities after his family’s own experience with Alzheimer’s. He watched his grandmother and aunt live with the disease and committed to finding a better way to care for his mom before she likely developed it. Today, SafelyYou delivers the most comprehensive ambient AI platform in senior living—purpose-built to elevate safety, wellness, and operational performance. Powered by more than 7 million observational resident days, SafelyYou’s suite of integrated solutions provides unparalleled insights, enabling communities to deliver an unmatched level of care quality and consistency.

Backed by multiple large-scale studies, SafelyYou is proven to reduce falls by 40%, decrease fall-related ER visits by 80%, extend resident length of stay by over four months, and increase communities’ NOI by up to 20% annually.

Responding to his appointment to the Argentum board, Netscher said, “This is such an honor and such a tremendous opportunity to create impact across senior living both now and in the future. I’m incredibly excited to partner with the other board members to address critical issues in collaborative, innovative ways that bring meaningful change for residents, families, caregivers, and communities. It’s been particularly encouraging to see the commitment from the Argentum Board in navigating how new AI technologies can be used thoughtfully and with the right ethical standards in place. That kind of leadership is exactly why selecting senior housing is such a powerful choice for aging folks, where technology is thoroughly vetted and ethically used, as opposed to having to navigate innovation on their own and perhaps being vulnerable to less stringent standards.”

James Balda, President and CEO of Argentum, added, “We’re really looking forward to George’s tenure on the board. We value his insights, his deep commitment to improving the lives of residents, and his proven ability to transform the industry through innovation. We welcome him and all the new members and are excited to have their support as we further our mission.”

Argentum Board of Directors members serve 3-year terms. The newly elected board members held their first meeting during the Argentum Conference in Tampa on May 20^th.

About SafelyYou

Originating in 2015 as the doctoral research of CEO George Netscher—and inspired by his own family's experience with Alzheimer's disease—SafelyYou was spun out of UC Berkeley’s Artificial Intelligence Research Lab, one of the top five AI research groups in the world. The company’s passionate mission is to empower safer, more person-centered care across senior living through world-leading AI, industry-changing hardware, and remote expert clinicians.

SafelyYou is solving critical challenges in senior living, from resident falls and ER visits to staffing concerns, LOS, and NOI. All helping ensure that communities reach both their clinical and financial goals.

SafelyYou is used by skilled nursing facilities and assisted living communities all across North America—from the largest national organizations to regional and local ones, too. SafelyYou is one of five most innovative fall technologies referenced in the Senate Falls Report (2019), a winner of the McKnight’s Tech Partner of the Year, and has been named to Fortune’s Impact 20 list.

For more on SafelyYou, visit: https://safely-you.com/

Connect with SafelyYou on LinkedIn: https://www.linkedin.com/company/safelyyou/

View source version on businesswire.com: https://www.businesswire.com/news/home/20250529374566/en/