Kradle® Launches “Kradle What You Love” Contest to Celebrate National Pet Month

Winners Receive the Ultimate Dog Day of Wellness - and Give Back to Shelters in Need

Kradle®, the trusted brand in science-backed calming and wellness solutions for dogs, is celebrating National Pet Month with the launch of its latest feel-good campaign and contest: “Kradle What You Love.” Throughout the month of May, dog lovers across the country are invited to share the quirky, hilarious and heart-melting ways they show love to their pups for a chance to win the Ultimate Dog Day of Wellness.

Whether it’s matching pajamas, a morning meditation routine, custom birthday parties or a nightly dance before dinner, “Kradle What You Love” encourages pet parents to showcase their one-of-a-kind rituals and routines that celebrate the joy of dog companionship.

From May 5-31, fans can submit a photo or video showing how they “Kradle What They Love” on https://kradlemypet.com/pages/kradlewhatyoulove. Each week, one standout entry will be selected to win a weekly prize pack, including:

• $300 worth of Kradle® calming and wellness products
• $250 in toys, treats, and grooming essentials
• A cozy, premium bed fit for their furry best friend

But the love doesn’t stop there. Each weekly winner will also get the chance to "Kradle it forward" by selecting an animal shelter of their choice to receive their own Ultimate Dog Day of Wellness donation - details of which will be shared after the first winner is announced.

“We created this campaign to spotlight the beautiful, and sometimes wonderfully bizarre, ways people show love to their dogs,” said Jennifer Renaud, CEO of Kradle. “Our pets bring us so much joy, and this is our way of celebrating that bond - while also supporting shelter dogs still waiting for their forever homes.”

Entries are open now through May 31, 2025. For full contest details and to submit, visit https://kradlemypet.com/pages/kradlewhatyoulove.

About Kradle

Launched in June 2020, Kradle's mission is to bring pets and pet parents closer together with effective, easy-to-use daily wellness products that help pets live healthier, happier, more balanced lives. Kradle believes that pets are truly part of their families, and just as pets provide companionship and support, their families can do the same by incorporating daily wellness solutions into their daily routines — whether they’re struggling with stress, aging, seasonal allergies, or digestive issues. Kradle products feature carefully selected ingredients, including broad-spectrum CBD and proprietary BotaniTek^™ blends of natural botanicals to help pets maintain a sense of calm and balance. For more information about Kradle and its products, visit www.kradlemypet.com and www.trykradle.com, and follow along on Instagram and Facebook.

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