Wellfit Technologies Acquires Launch Loyalty Business Unit From Careington International Corporation

Agreement Enhances Partnership to Boost Membership Plan Solutions for Healthcare Businesses

Wellfit® Technologies, Inc., (Wellfit), a healthcare technology platform innovator, announces it has agreed with long-time partner Careington International Corporation, a leader in the health and wellness benefits space, to acquire Careington’s Launch Loyalty dental membership plan business unit. The agreement provides for the continued servicing of Launch Loyalty customers by Careington® as the companies work together to integrate Wellfit’s plans technology offerings to enhance customer and member experiences.

“Our strengthened partnership with Careington and the integration of Launch Loyalty with Wellfit’s membership plan solution enhances our product offering and service immediately and positions Wellfit as a market leader for membership plans for dental, veterinary, and wellness practices and organizations,” said Fulton Collins, chief executive officer of Wellfit Technologies. “This collaboration is both a strategic and cultural fit, enabling the two companies to continue working together and to focus on what we each do best. By adding over 1,000 office relationships and several new dental service organizations (DSOs), we are moving fast to expand our market presence and enhance our product offerings. This acquisition demonstrates our bold approach to leveraging one of our core strengths—technology—to drive growth and innovation.”

"Wellfit Technologies has been a trusted partner for many years, and its solution platform, expertise, and company culture are ideal for the evolution and growth of Launch Loyalty,” said Stewart Sweda, CEO of Careington. "We look forward to continuing our mutually valuable relationship."

Launch Loyalty has been offering customized membership plans to the dental industry for more than fifteen years and has become known as the leader in the market for their levels of outstanding customer service and its emphasis of return on relationships. In the coming months, Launch Loyalty will be rebranded as Launch Loyalty, powered by Wellfit. Launch Loyalty’s customers will see no changes to their services, including its client relations and support staff.

Wellfit’s advanced, full-service, in-office membership plan solutions help dental practices, DSOs, veterinary practices and health and wellness spa customers attract and retain patients, ultimately boosting their profitability by enhancing the patient experience. In addition to customizable membership plans, Wellfit’s healthcare technology platform provides streamlined financing options and payments processing, driving incremental revenue to the business through improved case acceptance.

For more information about Wellfit, visit wellfit.com.

About Wellfit Technologies, Inc.

Wellfit is a healthcare technology platform that makes patient financing, dental plans and payments processes simple, transparent and cost-effective for providers and patients. Wellfit is a comprehensive solution that helps providers increase treatment acceptance, lower transaction and administrative costs, and provide transparency to help improve patient trust and retention. For more information, visit wellfit.com.

About Careington International Corporation

Careington International Corporation is an established leader in the health and wellness benefit space. Founded in 1979, Careington is a nationally recognized product aggregator and full-service administrator, and one of the largest privately held discount health care companies in the nation. Today, Careington serves more than 30 million members across all four affiliate companies, 12 unique brands and industry-best products and services. Dedicated to improving individual health and well-being by providing affordable access to care, Careington's national dental PPO and dental discount networks, flagship dental savings plans, and growing portfolio of more than 150 health, wellness, lifestyle and virtual health products and services are designed to deliver cost savings and service excellence across a spectrum of life needs. Careington serves employers of any size or industry, carriers, TPAs, Medicare Advantage companies, government entities & municipalities, unions, associations, affinity groups, school districts, colleges & universities, dental practices & DSOs, brokers & consultants and individual consumers. For information on Careington's products, services, administration and marketing solutions, visit Careington.com.

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