Celebrity Chef Carla Hall and The Fresh Market Team Up to Support Alzheimer’s Association During Month of June

June is Alzheimer’s and Brain Awareness Month

The Fresh Market is proud to partner with Alzheimer’s Association and celebrity chef, author and TV personality Carla Hall to raise funds and awareness for Alzheimer’s disease during Alzheimer’s and Brain Awareness Month this June. From June 1-30, The Fresh Market will donate 10% of the purchase price of Hall’s Sweet Heritage Butter Tart to the Alzheimer’s Association.

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Chef Carla Hall poses with The Fresh Market Team Members at a recent store event in Greensboro, N.C. (Photo: The Fresh Market)

Carla Hall, beloved for her appearance on Bravo’s Top Chef and Top Chef: All Stars, is known for her philosophy of cooking with love. She is now using her voice – and her passion for food – to make a meaningful impact in the fight against Alzheimer’s disease in honor of her beloved grandmother, Freddie Mai Price Glover.

“My Granny had a larger-than-life personality, but what I remember most is her food — it was always made with love,” said Hall. “Ironically, it was changes in her cooking that first signaled something was wrong. That’s when we learned she had Alzheimer’s.”

Inspired by her grandmother’s legacy, Hall is an outspoken Celebrity Champion for the Alzheimer’s Association. She speaks out by sharing her story to raise Alzheimer’s awareness, break down the stigma surrounding the disease and generate greater public support for the cause.

"The Alzheimer’s Association is thrilled to collaborate with The Fresh Market and Carla Hall during Alzheimer’s and Brain Awareness Month this June,” said Sarah Fried, Alzheimer’s Association vice president of Corporate Initiatives. “This partnership will help fund critical support services and research, while encouraging others to join us in the fight to end this disease.”

Alzheimer’s impacts millions of families. The numbers are startling. For the first-time ever, there are now over 7 million Americans living with Alzheimer’s disease and almost 12 million family members and friends serving as their unpaid caregivers, according to the Alzheimer’s Association Alzheimer's Disease Facts and Figures report.

“It’s not often we have the opportunity to collaborate with two incredible partners through a single initiative,” said Emily Turner, Chief Marketing Officer at The Fresh Market. “We’re honored to join forces with Carla Hall and channel our shared passion for food into raising awareness of Alzheimer’s disease and supporting the vital work of the Alzheimer’s Association in our communities.”

Carla Hall’s Sweet Heritage Butter Tarts are available in Apple, Cherry, Peach, Strawberry Rhubarb, and Fruits of the Orchard and feature a buttery oat crust with a hint of almond, a nod to the flavoring Carla’s grandmother loved.

The partnership will be active in all The Fresh Market locations throughout the month of June.

About The Fresh Market

Rated by USA Today as one of America’s Best Customer Service Companies in 2025, voted #1 in three categories by USA Today’s 10Best Readers’ Choice Awards for 2024—"Best Grocery Store Bakery," "Best Grocery Store Deli," and "Best Grocery Store Prepared Foods"—and recognized for three consecutive years as the “Best Grocery Store in America.” The Fresh Market currently operates more than 170 grocery stores in 22 states across the U.S. and one Spirits & Wine store, inspiring guests to discover new flavors and cook with confidence. For more information, please visit www.thefreshmarket.com or follow the company on Facebook, Instagram, TikTok, X and Pinterest.

About the Alzheimer's Association

The Alzheimer’s Association is a worldwide voluntary health organization dedicated to Alzheimer’s care, support and research. Our mission is to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. Our vision is a world without Alzheimer's and all other dementia®. Visit alz.org or call 800.272.3900.

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Carla Hall, beloved for her appearance on Bravo’s Top Chef is now using her voice – and her passion for food – to make a meaningful impact in the fight against Alzheimer’s disease.