Vivrelle, the first-of-its-kind luxury accessories membership club, today announced the close of a $62 million Series C funding round from Protagonist. This milestone investment marks a significant step forward in Vivrelle’s continued growth, empowering the brand to further integrate fashion and technology while redefining how today’s consumers experience luxury.
“Since founding Vivrelle in 2018, we’ve remained committed to providing our members with unparalleled access to luxury accessories and curated experiences that elevate everyday life,” said Blake Geffen, Founder and CEO of Vivrelle. “This investment represents an exciting new chapter—enabling us to scale operations, deepen our inventory, and leverage emerging technologies, including AI, as we build a truly 360-degree luxury membership experience.”
Over the past seven years, Vivrelle has expanded its offerings to include four membership tiers, opened a 14,000-square-foot showroom in New York City, and launched a multi-city partnership with Four Seasons Hotels and Resorts—with its next destination opening this summer in Austin, Texas. Most recently, Vivrelle debuted its first-ever retail concept over Memorial Day Weekend. Located in Bridgehampton, New York, this summer-long pop-up invites both members and non-members to borrow and shop luxury accessories, while also completing their look from a curated selection of clothing and summer essentials—all under one roof.
With this new capital, Vivrelle will focus on expanding its showroom presence to new markets, enhancing its product assortment, and developing innovative technologies to further elevate the member experience.
“As consumers shift away from traditional ownership models, the luxury accessories market is ripe for disruption—and Vivrelle has been at the forefront of this evolution,” said Harry Hurst, Founder & Managing Partner at Protagonist. “We’re excited to bring Protagonist’s expertise in scaling category-defining tech brands to support Vivrelle in making high-end fashion more accessible and experiential than ever before.”
For more information, please visit Vivrelle.com or follow the brand on Instagram @vivrelle.
About Vivrelle:
Founded in September 2018 by newlyweds Blake and Wayne Geffen, Vivrelle is a first-of-its-kind membership club that provides access to a shared closet of coveted designer handbags, jewelry and diamonds for a monthly membership fee. With a dedication to making luxury accessories fun and flexible, Vivrelle provides members with the ability to borrow items with no return date. In a fresh take on the try-before-you-buy model, Vivrelle members are also able to purchase items they love from Vivrelle’s closet at exclusive members-only discounted prices. Encompassing the true meaning of a membership club, Vivrelle offers exclusive club perks, further transforming the way consumers experience luxury in everyday life.
About Protagonist:
Protagonist is a multi-stage venture capital firm founded by serial entrepreneurs George Bousis, Harry Hurst, and George Ruan. The firm invests across sectors including AI, deep tech, consumer, blockchain and fintech.
Protagonist partners with founders throughout their lifecycle, bringing hands-on, operational expertise in building multi billion dollar businesses. Investments include companies such as xAI, Tenstorrent, Epirus, and Roam.
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Contacts
Press Contact: vivrelle@derris.com