Easy Mile Fitness, a privately held Planet Fitness franchisee, has completed an acquisition adding 15 locations in Oregon and two in Alaska from the Bravo Fit Franchise Group. The 17 locations are throughout Portland, Bend, Medford and Yakima, Oregon and Anchorage, Alaska. The new additions make Easy Mile Fitness the largest Planet Fitness operator in Oregon, with Alaska marking the fifth state they operate in.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250925054966/en/

Planet Fitness members can continue to expect the same high-value and Judgement Free experience with best-in-class strength and cardio equipment and free fitness training included in all memberships, and more.

“We are thrilled to grow our footprint in the Pacific Northwest with this acquisition,” said Philip Amato, Chief Operating Officer for Easy Mile Fitness. “This acquisition fits with our internal goals and will help us execute our vision of continuing to be a top franchise partner and bring a high-value experience to more communities.”

With this acquisition, Easy Mile Fitness now owns and operates 70 locations across seven territories including Alaska, Florida, Georgia, Oregon, South Carolina, Puerto Rico and Ontario, Canada.

“We started Bravo Fit in 2012 with a single Planet Fitness club in Salem, Oregon,” said Tanner Halton, Co-CEO of Bravo Fit. “Our vision was to bring excellent and affordable fitness to Oregonians. Thirteen years later, we achieved this vision beyond our wildest dreams. We owe this success to a team that has believed in our vision, including the many team members who grew with us personally and professionally along the way.” Dan Afrasiabi, Co-CEO added “We could not be prouder of our Bravo Fit team for creating a culture dedicated to delivering confidence and competence. Today, we put our Oregon and Alaska operations in the good hands of Easy Mile Fitness, so we can continue our mission with our rapidly growing Planet Fitness reach throughout Australia.”

Easy Mile Fitness had financing provided by Fifth Third Bank. “Fifth Third has led over 40 financing transactions for Planet Fitness franchisees over the last decade and supporting Easy Mile Fitness in this transformative acquisition is one of our proudest executions. We are grateful for the trust Philip, Peter, and the Easy Mile Fitness team had in us to serve as Left Lead Arranger & Administrative Agent on their credit facilities and we look forward to supporting their vision as they embark on their next chapter of growth,” said Jeff Poe, Head of Franchise Finance at Fifth Third Bank.

Additionally, Easy Mile Fitness had legal counsel from Downs Rachlin Martin, tax advisory services from Baker Tilly US LLP, and insurance diligence performed by Lockton. Seller received financial advisory services from Intrepid Investment Bankers, the middle-market advisory arm of global financial group MUFG, and legal counsel from Landye Bennett Blumstein LLP. Easy Mile Fitness will assume day-to-day operations of the club effective immediately.

Planet Fitness prides itself on providing a high-quality experience at an exceptional value and being home of the Judgement Free Zone^®, where members experience a hassle-free, non-intimidating environment. Locations offer best-in-class strength and cardio equipment, numerous flat screen televisions, a Black Card Spa^® for PF Black Card^® members, free fitness training included in all memberships and additional amenities.

For more information, visit www.PlanetFitness.com or follow on Facebook (www.facebook.com/PlanetFitness), Instagram (www.instagram.com/planetfitness) and TikTok (www.tiktok.com/@planetfitness).

About Planet Fitness

Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the world by number of members and locations. As of June 30, 2025, Planet Fitness had approximately 20.8 million members and 2,762 clubs in all 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia and Spain. The Company's mission is to enhance people's lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone^®. More than 90% of Planet Fitness clubs are owned and operated by independent business men and women.

About Easy Mile Fitness

Easy Mile Fitness is a multi-unit franchisee of Planet Fitness health clubs located throughout the Southeast, and Pacific Northwest. Based in Boston, MA the company owns & operates 70 Planet Fitness clubs across Florida, Georgia, South Carolina, Puerto Rico, Oregon, Alaska and Ontario, Canada. At Easy Mile Fitness we are singularly focused on our mission: To foster and serve our communities by enriching lives through passionate team members who embody Planet Fitness' values. For more information, visit easymilefitness.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250925054966/en/

With this acquisition, Easy Mile Fitness now owns and operates 70 locations across seven territories including Alaska, Florida, Georgia, Oregon, South Carolina, Puerto Rico and Ontario, Canada.