New store serves as a cultural hub to bring Tenōre’s ‘Highest of the Ordinary’ ethos to life through classes, art, and events.

Tenōre, the lifestyle brand founded by Pat Tenore and known for its timeless apparel, has opened its flagship store on Kalākaua Avenue in Waikiki, Honolulu. Moving beyond a traditional retail space, the store is designed as a cultural hub, connecting the local community and Honolulu visitors through ongoing art exhibitions, wellness classes, sport-specific workshops, live music, and more.

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"As we expand Tenōre’s presence, it felt natural to dedicate a space to the people we design and curate for - a place that’s more than just a store to shop. It’s where the community can come together regularly to connect and experience culture, wellness, and creativity first-hand. That’s what the Highest of the Ordinary is all about - elevating above what is considered standard,” said Pat Tenore, Founder of Tenōre.

The new 12,000-square-foot, two-story store in the Waikiki Shopping Plaza is the brand's first flagship location, designed to blend retail with immersive experiences. The first floor acts as the main retail space showcasing the latest Tenōre collection, capsules, and collaborations, alongside rotating art exhibitions. The second floor serves as a flexible studio for wellness classes, athlete workshops, community events and live music performances.

“We are excited to bring the Tenōre ethos to life here in Waikiki,” said Pat Tenore, Founder of Tenōre. “As we expand Tenōre’s presence, it felt natural to dedicate a space to the people we design and curate for - a place that’s more than just a store to shop. It’s where the community can come together regularly to connect and experience culture, wellness, and creativity first-hand. That’s what the Highest of the Ordinary is all about - elevating above what is considered standard.”

As part of the store's ongoing activation program, Tenōre will offer world-class instruction across multiple disciplines. Boxing classes will be led by Tenōre advocate Carlos Tangaro of Nito Boxing, one of Hawaii’s most respected trainers. Jiu-Jitsu seminars and classes will be led by the Ruotolo brothers, widely regarded as two of the best pound-for-pound grapplers in the world. Performance and Breathing sessions will be guided by Brian Mackenzie, an elite instructor recognized for his expertise in stress management and breath control, sought after by professional athletes and health leaders. Group and private surf sessions will be led by world-champion longboarder Kai Sallas. In addition, the store will host community-focused initiatives, including beach clean-ups, encouraging locals and visitors to engage with and support the environment in Hawaii.

Tenōre is also partnering with HOMERUN, a globally recognized streetwear brand and community organization known for hosting runs and give-back events. Twice per month, 5K runs will start from the new store and loop through Honolulu, inviting participation from locals and visitors.

Curated by Pat Tenore, the store will host global, local, and emerging artist exhibitions on rotation twice a year. Community workshops, artist talks, and youth programs will provide further opportunities for the local community to engage with cultural experiences in the area.

The Tenōre Waikiki flagship builds on Tenore’s proven legacy of experiential spaces with strong community engagement. Following the 15-year success of the RVCA flagship on Haight and Ashbury in San Francisco, the Waikiki store brings the same vision to Hawaii, putting the local community at the forefront while combining retail with wellness, culture, and community experiences.

The Tenōre Waikiki flagship is now open at 2250 Kalākaua Avenue.

About Tenōre

Founded by RVCA creator Pat Tenore, TENŌRE is the California lifestyle brand that bridges surf, skate, art, music, MMA and street culture into one for consumers who live beyond the boundaries of any single subculture. TENŌRE’s “Highest of the Ordinary” philosophy connects diverse subcultures through quality products and genuine community building. TENŌRE’s advocate roster includes Olympic athletes, world champion MMA fighters, renowned street artists, musicians, and cultural icons united by their commitment to excellence across multiple disciplines. TENŌRE operates through direct-to-consumer e-commerce and a flagship Honolulu retail space that functions as a cultural hub featuring art exhibitions, wellness programming, and community events. For more information, visit tenore.com.

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"That’s what the Highest of the Ordinary is all about - elevating above what is considered standard."