Cvent enhances its end-to-end event management platform with ON24’s enterprise-grade webinar platform and AI-powered intelligent engagement capabilities

The expanded portfolio helps B2B marketers deliver connected digital experiences that drive revenue and advance an event-led growth strategy

Cvent, an industry-leading meetings, events, and hospitality technology provider, today announced the completion of its acquisition of ON24, a trusted webinar and digital engagement platform for B2B enterprise marketing.

The acquisition advances Cvent's vision to digitize the Total Event Program (TEP) and deliver one connected platform for organizations to manage every format, whether internal or external, in-person, hybrid, or virtual and webinars. By adding ON24's intelligent digital engagement capabilities, Cvent enables a true event-led growth strategy, where every touchpoint generates connected first-party data that organizations can activate to drive pipeline and revenue year-round.

Continued Investment in ON24

Cvent plans to continue to invest in and grow the ON24 platform with a steadfast focus on AI and its enterprise-grade reliability and compliance standards. Organizations that rely on ON24 for webinars and digital engagement can expect the same industry-leading experience they trust today — now strengthened by Cvent's direct investment, proven AI innovation, and a broader vision for how events and webinars work together to power growth.

Marketers will benefit by running a more unified engagement strategy across webinars, digital experiences and in-person events — capturing and connecting rich first party data across event formats, while simplifying their event tech and MarTech stack.

“The way organizations engage audiences, fuel demand and build long-term brand loyalty has fundamentally changed, and the Total Event Program is how today’s marketers are keeping pace,” said Reggie Aggarwal, Founder and CEO of Cvent. “In-person, hybrid, webinars and digital experiences all have to work together to drive real business results. Bringing ON24 into the Cvent portfolio is the next step in delivering on that vision and enabling organizations to accelerate growth through events.”

“Today marks an exciting next phase for ON24,” said Sharat Sharan, co-founder, Chairman and CEO of ON24. “ON24 has built a powerful, AI-driven intelligent engagement platform and B2B brand that businesses trust to drive growth and deliver meaningful customer experiences on a global scale. This transaction reflects the strength of that foundation and the value we have created for our customers. Together, Cvent and ON24 will drive the industry forward, bringing digital and in-person engagement into a unified, intelligent experience that helps organizations connect with their audiences across every stage of their journey.”

A Broader Event Platform Strategy

Recent acquisitions reflect Cvent’s continued investment in building a comprehensive event-led growth platform that supports engagement across event formats. With the addition of ON24, Cvent now offers a portfolio of AI-powered webinar and video engagement solutions designed to meet unique customer needs and marketer use cases, giving organizations the flexibility to choose the right solutions for their goals, while helping facilitate a more connected event strategy.

About Cvent

Cvent is a leading meetings, events, and hospitality technology provider with more than 5,500 employees and 30,000 customers worldwide. Founded in 1999, the company delivers a comprehensive event marketing and management platform and offers a global marketplace where event professionals collaborate with venues to create engaging, impactful experiences. Cvent is headquartered in Tysons, Virginia, just outside of Washington D.C., and has additional offices around the world to support its growing global customer base. The comprehensive Cvent event marketing and management platform offers software solutions to event organizers and marketers for online event registration, venue selection, event marketing and management, virtual and onsite solutions, and attendee engagement. Cvent’s suite of products automate and simplify the event management lifecycle and maximize the impact of in-person, virtual, and hybrid events. Hotels and venues use Cvent’s supplier and venue solutions to win more group and corporate travel business through Cvent’s sourcing platforms. Cvent solutions optimize the event management value chain and have enabled clients around the world to manage millions of meetings and events. For more information, visit www.cvent.com.

About ON24

ON24 is a leading intelligent engagement platform. It helps businesses bring their go-to-market strategy into the AI era and drive cost-effective revenue growth by combining leading first-party experiences with personalization and content. It also provides intelligent engagement solutions for demand generation, event management, product marketing, customer and client relations, partner enablement, professional certification, and more.

ON24 provides industry-leading companies, including 3 of the 6 largest global software companies, 4 of the 5 top global asset management firms, 3 of the 6 largest global pharmaceutical companies and 3 of the 5 largest global industrial companies, with a valuable source of first-party data to drive sales and marketing innovation, improve efficiency and increase business results. Headquartered in San Francisco, ON24 has offices globally in North America, EMEA and APAC. For more information, visit www.ON24.com.

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"Together, Cvent and ON24 will drive the industry forward, bringing digital and in-person engagement into a unified, intelligent experience that helps organizations connect with their audiences across every stage of their journey.”