UWP Co-Founder Pens Op/Ed on Changing Industry Dynamics

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Dissecting “the illusion of ownership” in wealth management aggregator models

In his opinion piece published in Family Wealth Report, Uniting Wealth Partners co-founder John Phoenix contends that the wealth management business is shifting, and advisors who adjust accordingly will benefit most from the changes.

The word “independence” has varying definitions in the industry, but Phoenix writes that true independence can be determined by asking some questions, including: Who truly benefits from business growth? What’s the structure of RIA ownership models? Who dictates strategy and an exit timeline? And what’s in it for clients?

“With more choice has come more confusion. Nearly every platform today claims to be advisor-friendly and promises equity, flexibility, and partnership. Yet beneath the surface, the structures, incentives, and long-term outcomes can vary dramatically,” Phoenix wrote.

In his commentary, Phoenix outlines how advisors contemplating breaking away from wirehouses, for example, should be thinking as they picture a career beyond their broker/dealer ecosystems.

“As more advisors leave traditional wirehouses and legacy firms, they are presented with an expanding universe of ‘independent’ options: aggregators, hybrid platforms, and broker-dealer affiliated RIA offerings,” Phoenix writes.

Ultimately, according to Phoenix, the firms and advisors examining these questions effectively will define the future of the industry—and truly own what they build.

About Uniting Wealth Partners

Uniting Wealth Partners is a registered investment advisor (RIA) offering a differentiated model for advisors. Founded by industry veterans to be owned and run by advisors, Uniting Wealth Partners provides advisors with comprehensive support and resources to facilitate their growth, seeking to maximize their firm’s value, and design a succession plan on their terms. Advisors with Uniting Wealth Partners take a holistic approach to client service, offering comprehensive financial planning, wealth management, banking and lending, insurance, trust and estate, and business valuation and M&A services. Learn more at unitingwealthpartners.com.

John Phoenix is the co-founder of Uniting Wealth Partners, LLC, a registered investment advisor. The views expressed in this article are John Phoenix’s own views and opinions as of the date of publication

Uniting Wealth Partners, LLC ("UWP") is a Registered Investment Advisor ("RIA"). UWP provides investment advisory and related services for clients nationally. UWP will maintain all applicable registration and licenses as required by the various states in which UWP conducts business, as applicable.

“With more choice has come more confusion. Nearly every platform today claims to be advisor-friendly and promises equity, flexibility, and partnership. Yet beneath the surface, the structures, incentives, and long-term outcomes can vary dramatically,”

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