Gurgaon, Haryana May 26, 2022 (Issuewire.com) - Tanishq Metaverse Jewelry Launch was held as a press conference where dignitaries from around the world attended the event.

The polki-based collection was launched by Tanishq's CEO Mr. Ajoy Chawla in his virtual 3D avatar, who addressed the gathering through a live video and answered the questions posed by journalists.

The event was conducted in partnership with AdFactors PR as the marketing partner and Queppelin as technical & creative partners. 

Queppelin developed this event on its own metaverse events platform. Additionally, the team integrated Vossle to facilitate interoperability between the Metaverse Platform & WebAR Platform. Thus, activating Augmented Reality experiences within the Metaverse for users.

The Metaverse event created a lot of buzzes to help Tanishq garner a lot of consumer attention for its new Polki-based Jewelry collection.