Leading the ‘K-Wellness’ Wave: Korea’s Eterna Botanica Targets Singapore and Malaysia with Official Korea Gwangju Delegation
-- [GWANGJU, SOUTH KOREA] – As demand for premium Korean health and beauty products continues to surge across Southeast Asia, Gwangju City recently led an official delegation to Singapore and Malaysia to foster global cooperation for Korea’s most promising startups. A standout participant in this delegation was Eterna Botanica, a science-based longevity brand founded by pharmacists from Seoul National University Hospital (SNU Hospital), Korea’s most prestigious medical institution.
Eterna Botanica is rapidly emerging as a leader in the "K-Wellness" sector with its flagship product, Eterna8. Developed with the rigorous scientific standards of Korean pharmacists, Eterna8 is a daily performance and healthy-aging formula comprised of over 50 premium natural ingredients.
A Rising Star in the Korean Market In South Korea, a market known for its discerning consumers and high standards for beauty and health, Eterna8 has gained significant momentum. The product has become a viral sensation, garnering enthusiastic support from Korea’s top beauty and fitness influencers. Thanks to its proven efficacy and high social media exposure, Eterna8 boasts exceptional repurchase rates among Korean consumers, solidifying its status as a "must-have" item in the competitive Korean wellness landscape.
Expanding into Malaysia and Singapore During the delegation's visit to Malaysia, Eterna Botanica engaged in high-level discussions with major retail giants, including Guardian and Watsons, as well as distributors under the Lion Group and leading premium pharmacy chains.
Recognizing the brand's success in Korea, both Guardian and Watsons expressed strong interest in introducing Eterna Botanica’s high-quality Korean formulations to Malaysian consumers, discussing potential pathways for product testing and market entry.
In Singapore, the hub of Southeast Asian innovation, the delegation met with wellness industry leaders and government innovation agencies. Discussions focused on clinical collaborations and premium distribution strategies. Singaporean partners were particularly impressed by the brand’s authentic scientific foundation—developed by SNU Hospital pharmacists—and its rapid rise as a trendsetter in the Korean market.
Future Outlook Through this strategic visit, Eterna Botanica has successfully laid the groundwork for bringing authentic Korean wellness solutions to Southeast Asia. The company plans to accelerate its expansion into the region, leveraging the strong trust associated with Korean bio-science.
"We are excited to introduce the high standards of Korean pharmacy science to global consumers," said a representative of Eterna Botanica. "Starting with Singapore and Malaysia, we aim to position Eterna Botanica as a representative player in the global longevity ecosystem."
About Eterna Botanica
Eterna Botanica is a Korea-based longevity startup founded by clinical pharmacists from Seoul National University Hospital. Bridging the gap between medical science and daily wellness, the company delivers premium health solutions driven by Korean innovation.
Contact Info:
Name: Korea Gwangju City
Email: Send Email
Organization: Korea Gwangju City
Website: https://www.gjcity.go.kr/main.do
Release ID: 89176677
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