Tech consultancy Infinum's Dutch agency, Your Majesty - Part of Infinum, hosted its Castle of Curiosity event to explore how brands can navigate AI-driven challenges.

Zagreb, Croatia--(Newsfile Corp. - December 18, 2025) - Tech consultancy Infinum's award-winning Dutch creative agency, Your Majesty - Part of Infinum, opened the gates of its Castle of Curiosity event series, a focused session on branding in the era of artificial intelligence. The event brought together industry professionals to explore practical approaches for maintaining brand visibility, influence, and perception as AI continues to shape digital experiences

Your Majesty - Part of Infinum's Managing Partner, Georgios Athanassiadis

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The evening featured three key presentations:

• Leadership in the Age of AI: Your Majesty - Part of Infinum's Managing Partner, Georgios Athanassiadis, shared enduring leadership lessons originally developed for Nike, highlighting which skills remain critical as the cost of creation approaches zero.

Your Majesty - Part of Infinum's Managing Partner, Georgios Athanassiadis

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• Brand Delta Analysis: Kasper Kuijpers, Your Majesty - Part of Infinum's CTO, introduced a proprietary workflow for measuring a brand's presence, performance, and perception in AI-driven environments. The presentation focused on how machines see your brand and what you can do about it, providing a framework to benchmark AI visibility and identify actionable opportunities to strengthen a brand's narrative.

Kasper Kuijpers, Your Majesty - Part of Infinum's CTO

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• Minimum Viable Test Case Study: Design Director Joost Huver and Senior Strategist Eleonora Rimini presented a five-day AI sprint, demonstrating a workflow that takes ideas from concept to measurable impact, including a recent project with a healthtech startup to validate demand before building.

Design Director Joost Huver and Senior Strategist Eleonora Rimini

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"AI is changing how brands are perceived and discovered," Athanassiadis said.

"Our goal with Castle of Curiosity is to give marketers and creative leaders practical tools to understand these shifts and reclaim control over their narrative. Understanding how AI interprets a brand allows teams to make more informed decisions about positioning and messaging. It also highlights opportunities to create experiences that resonate with both human and machine audiences."

The event hosted 30 to 50 attendees to encourage meaningful discussions and connections.

To learn more about how Your Majesty - Part of Infinum helps brands navigate AI-driven environments, visit yourmajesty.co/impact.

About Your Majesty - Part of Infinum

Founded in 2007, Your Majesty - Part of Infinum is a brand experience and digital product firm dedicated to creating innovative brand experiences and digital products. Known for its unique blend of creativity and strategy, the agency has earned recognition as one of the top creative firms in the Netherlands. In 2025, Your Majesty joined forces with Infinum.

About Infinum

Infinum is an independent tech consultancy that partners with leading global brands and world-renowned enterprises to deliver innovative digital solutions for an array of industries, including finance, healthcare, and automotive. Founded in 2005, Infinum has created digital products that are used by millions worldwide and earned numerous industry awards, including Red Dot and iF Design Award. Employing over 400 professionals, the company operates from eight offices across the US and Europe.

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