Why Wix (WIX) Stock Is Trading Up Today

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What Happened?

Shares of website building platform Wix (NASDAQ: WIX) jumped 4% in the morning session after an institutional investor, Capital Fund Management S.A., significantly increased its holding in the company. 

According to a regulatory filing, the firm lifted its position in Wix by 63.0%, purchasing an additional 8,612 shares. This news reinforced positive sentiment around a share buyback program the company’s Board of Directors had previously authorized. The plan permitted the company to repurchase up to $200 million worth of its stock. Share repurchase programs often suggested that a company's management believed its stock was undervalued.

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What Is The Market Telling Us

Wix’s shares are very volatile and have had 24 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.

The previous big move we wrote about was 13 days ago when the stock dropped 3% on the news that markets faded the Nvidia rally in the morning session, as investors remained uncertain about future rate cuts. 

While the trading day began with significant enthusiasm, pushing the Dow Jones Industrial Average up more than 700 points and the Nasdaq Composite up 2.6%, momentum quickly evaporated as the session wore on. The primary catalyst for this sharp reversal was a stronger-than-expected jobs report, which reduced the implied odds of a December interest rate cut to less than 40%. This macroeconomic anxiety overshadowed stellar corporate performance. Nvidia initially surged 5% on blockbuster earnings and CEO Jensen Huang's bullish outlook on "off the charts" demand for Blackwell chips. However, the stock eventually turned negative, acting as a heavy weight that dragged the broader indices into the red. The sell-off partly reflects a deepening caution regarding high-flying tech valuations in a "higher-for-longer" rate environment. Consequently, investors appeared to rotate capital away from volatile growth sectors and toward defensive staples, evidenced by Walmart's 6% gain following its own earnings beat. Ultimately, the market could not sustain the morning's euphoria, as traders prioritized rate realities over AI potential.

Wix is down 53.2% since the beginning of the year, and at $101.39 per share, it is trading 58.9% below its 52-week high of $246.76 from January 2025. Investors who bought $1,000 worth of Wix’s shares 5 years ago would now be looking at an investment worth $400.07.

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