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Articles published by Comcast Advertising
Comcast Advertising Research Reveals How TV and Streaming Drive Results Across the Buyer Journey
October 01, 2026
From
Comcast Advertising
Via
Business Wire
Tickers
CMCSA
Comcast Advertising and Affinity Solutions Bring Purchase-Based Precision to TV Advertising
June 09, 2026
From
Comcast Advertising
Via
Business Wire
Tickers
CMCSA
Why TV Wins: New Comcast Research Shows TV Multiplies Ad Recall, Engagement, and Action
March 31, 2026
From
Comcast Advertising
Via
Business Wire
Tickers
CMCSA
Comcast Advertising Launches Outcomes+, a Next Gen Targeting and Attribution Solution Across Traditional and Streaming TV
March 25, 2026
From
Comcast Advertising
Via
Business Wire
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CMCSA
Comcast Advertising Appoints Former Snap Executive James Borow to Lead Universal Ads
February 24, 2026
From
Comcast Advertising
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Business Wire
Tickers
CMCSA
Comcast Advertising and Adara Launch One of the First Attribution and Measurement Solutions for the Travel & Tourism Industry Based on First-Party Deterministic Data at Scale
February 12, 2026
From
Comcast Advertising
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Business Wire
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CMCSA
Annual Comcast Advertising Report Highlights the State of AI in Advertising
January 22, 2026
From
Comcast Advertising
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Business Wire
Tickers
CMCSA
Comcast Advertising Makes Traditional TV Biddable for the First Time
October 23, 2025
From
Comcast Advertising
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Business Wire
Tickers
CMCSA
As More Advertisers Seek to Use TV as a Full Funnel Marketing Solution, Comcast Advertising Unveils Several Industry-First, Performance-Based Solutions Across Its Portfolio of Brands
June 17, 2025
From
Comcast Advertising
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Business Wire
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CMCSA
Comcast Advertising Introduces New AI Platform to Help Small and Local Businesses Create Cost Effective Commercials in Minutes
May 20, 2025
From
Comcast Advertising
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Business Wire
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CMCSA
Comcast to Launch Industry-Changing, Cross-Publisher Advertising Solution for the Premium Video Category
January 06, 2025
From
Comcast Advertising
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Business Wire
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CMCSA
Annual Comcast Advertising Report Finds Reach and Scale Across Multiscreen TV as Top Challenges for Advertisers Heading into 2025
December 09, 2024
From
Comcast Advertising
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Business Wire
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CMCSA
Major U.S. MVPDs Announce Alignment on Key Terms for Multiscreen TV Advertising
February 13, 2025
From
Comcast Advertising
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Business Wire
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CMCSA
Syno International Partners with Comcast Advertising to Advance TV Measurement
October 08, 2024
From
Comcast Advertising
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Business Wire
Comcast Advertising Names Scott Weisenthal as Head of Global Marketing and Insights
September 19, 2024
From
Comcast Advertising
Via
Business Wire
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CMCSA
Comcast Advertising and Comscore Expand Partnership to Provide Increased Accuracy for Identity Resolution in Cross-Platform Measurement for TV Advertising
August 01, 2024
From
Comcast Advertising
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Business Wire
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CMCSA
Comcast Advertising and TransUnion Partner to Enable Advertisers to Create and Activate Audiences for Addressable TV Campaigns Across Linear and Streaming
June 06, 2024
From
Comcast Advertising
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Business Wire
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CMCSA
TRU
Comcast Advertising Releases Global Research on How Viewers Discover New TV Content as It Proliferates Across Screens to Help Content Owners Improve Discoverability
May 01, 2024
From
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Business Wire
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Comcast Advertising Launches Signal Authentication Service to Improve the Accuracy of Cross-Screen Measurement and Attribution of Television Advertising
February 29, 2024
From
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New Xumo and Comcast Advertising Report Finds 84% of Advertisers Will Increase FAST Investments in 2024 as Consumer Awareness and Usage Reaches New Heights
November 08, 2023
From
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Business Wire
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Comcast Advertising Report Finds That in Light of Growing Focus on Brand Safety and Transparency, Advertisers are Flocking to Premium Video Environments
July 19, 2023
From
Comcast Advertising
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Business Wire
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CMCSA
New Comcast Advertising Research Reveals Long-Form TV and Streaming Advertising Are Twice as Memorable as Short-Form Mobile Digital Advertising
October 12, 2022
From
Comcast Advertising
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Business Wire
Tickers
CMCSA
Comcast Advertising Reveals How Free Ad-Supported Streaming TV (F.A.S.T.) is Changing the TV Advertising Landscape
July 21, 2022
From
Comcast Advertising
Via
Business Wire
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CMCSA
Comcast Advertising Names James Rooke President
July 06, 2022
From
Comcast Advertising
Via
Business Wire
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CMCSA
New Report from Comcast Advertising Finds Optimal Balance for TV and Streaming Advertising, Including Significant Portion Dedicated to Streaming
June 09, 2022
From
Comcast Advertising
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Business Wire
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CMCSA
Comcast Advertising Rolls Out Nationwide, Multi-Screen Media Solution for Premium TV Advertising with the Relaunch of its AudienceXpress Brand
March 14, 2022
From
Comcast Advertising
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Business Wire
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CMCSA
Comcast Advertising Appoints Tracey Kopper-Hourin to Lead Global Human Resources and Customer Experience
February 16, 2022
From
Comcast Advertising
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Business Wire
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CMCSA
Comcast Advertising Appoints Rick Mandler as VP, Growth Strategy
April 26, 2021
From
Comcast Advertising
Via
Business Wire
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CMCSA
Comcast Advertising Appoints Tony Sanchez to Lead Customer Experience
April 19, 2021
From
Comcast Advertising
Via
Business Wire
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CMCSA
