Brands are set to double their ad spend on podcasts — here's why

Millions of Americans are listening to podcasts, and as audiences grow, so do advertising dollars, with "The Daily" from The New York Times reported to ask $290,000 per month for sponsorship. Ad revenues for podcasts overall are set to double by 2020, with PwC and the Interactive Advertising Bureau (IAB) predicting that U.S. ad spend will go up from $314 million in 2017 to $659 million in 2020, with "baked-in" ads (that are read by the presenter) the most popular type.