Some advertisers are moving half of their search budget from Google to Amazon: ad industry sources
October 08, 2018 at 14:54 PM EDT
Advertisers are spending three to five times as much on Amazon ads this year as they did a year ago, and some are moving 50 percent of their old Google search budgets to Amazon search instead, according to agency sources. But Google's ad revenues are still growing for now, as YouTube and other services pick up the slack.