Voxeo Empowers Safe and Convenient Mobile Phone Use by Integrating Location-Based Intelligence With Voice Self-Service Applications

Mobile Customer Service and Location Marketing Opportunities Explode as Companies Can Now Identify Specific Customers at Specific Locations at Specific Times

ORLANDO, FL -- (Marketwire) -- 03/27/12 -- Voxeo, the leading provider of Unlocked Communications™, has taken the mobile customer experience one step farther today by incorporating location-based services (LBS) into its interactive voice response (IVR) platform for voice, text and mobile web interactions. Voxeo LBS identifies a caller's exact location, making it easier, safer and more convenient than ever for mobile customers to access location-based information and services, such as finding a retailer's nearest store, obtaining traffic information or requesting roadside assistance without entering a location or downloading an app.

Voxeo's cloud-based solution works with all major wireless carriers nationwide, which makes the service available to 350 million mobile devices (90 percent of U.S. consumers). In addition to store locators and other applications that typically require location information, companies can use LBS to deliver location-based marketing offers and location-based advertising, track mobile workforces and identify fraud.

"There are still so many customer service applications that require mobile users to manually enter their exact locations, but this can be tedious and error-prone, especially when the user is unfamiliar with the area," said John Amein, senior vice president of product management at Voxeo. "Voxeo LBS brings safety and convenience by eliminating the need for mobile users to manually enter their exact locations to find their favorite restaurants, the nearest bank, or whatever they're looking for."

For developers, partners and customers who want to create LBS on their own, or add location intelligence to their applications, Voxeo offers a secure LBS API. The API works with inbound and outbound IVR, as well as multi-channel communications like SMS and mobile web applications. Voxeo works directly with customers to guide them through the privacy and data security requirements, carrier approval process and provisioning. This approach enables Voxeo customers to deploy LBS in a fraction of the time.

Depending on the type of application, Voxeo offers multiple privacy levels, including single and double opt-in, as well as SMS challenge messages for opt-in confirmation. To protect mobile users' private information, Voxeo never stores location-based data on its system for purposes other than troubleshooting. The privacy guidelines are fully compliant with CTIA's Best Practices and Guidelines for Location-Based Services.

"Voxeo's cloud-based solution now makes it possible for businesses of all sizes to capitalize on the popularity of location intelligence, something millions of mobile customers are already utilizing in various formats. By integrating LBS in the IVR, Voxeo is taking customer engagement to an entirely new level," Amein said.

To learn more, including how to get started right away with 1,000 free geolocation lookups for development and testing purposes, please visit http://www.voxeo.com/location-intelligence

About Voxeo
Voxeo unlocks communications. We loathe the locks that make voice, SMS, Twitter, web chat, mobile web, unified communications and self-service applications difficult to create, manage, analyze, optimize and afford. Every day we work to unlock the neglected value of these communications solutions with open standards, disruptive innovation and a passion for problem solving -- fueled by a company-wide obsession with customer success. We do so for more than 250,000 developers, 45,000 companies and half of the Fortune 100 from our headquarters in Orlando, Beijing, Cologne, and London. Visit us or join our conversations on the web at www.voxeo.com, blogs.voxeo.com or twitter.com/voxeo.

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