TELUS International Ranked a Leader in NelsonHall Content Transformation Services 2023 NEAT Assessment

Expertise in AI-powered content moderation and data annotation highlighted in the report

TELUS International noted for its strong presence in the gaming and tech sectors

TELUS International (NYSE and TSX: TIXT), a leading digital customer experience (CX) innovator that designs, builds and delivers next-generation solutions, including artificial intelligence (AI) and content moderation, for global and disruptive brands, today announced it has been named a Leader in NelsonHall’s Evaluation Assessment Tool (NEAT) for Content Transformation Services and its subcategories for cost optimization and revenue generation.

“It is becoming increasingly challenging for brands to maintain safe online spaces for their users as they navigate a broad spectrum of complexities, including AI-generated content, newer formats such as live video and the metaverse, and the growing need for moderation in underrepresented languages,” said Jeff Puritt, President and CEO, TELUS International. “This recognition from NelsonHall is a testament to our team’s ability to design, build and deliver end-to-end content transformation services to address these challenges and that can be scaled, hyper-localized and adapted to meet our clients’ unique needs.”

NelsonHall’s 2023 NEAT Assessment evaluated 12 CX vendors offering content transformation services, which includes trust and safety and community management as well as content creative services such as marketing activities including AI training, localization and labeling.

“TELUS International is actively building comprehensive content transformation capabilities covering trust and safety and data and content annotation services for AI, and content creative, strategy, and design,” said Ivan Kotzev, Lead CX Analyst, NelsonHall. “This evolution will enable the company to capture growing client demand for end-to-end content solutions. A strong example is TELUS International’s presence in the gaming and high-tech sectors.”

TELUS International was ranked a Leader due to its breadth and depth of trust and safety offerings across a variety of industries, robust AI data and content annotation services, comprehensive employee wellness practices and sizable investments in content strategy and design capabilities. TELUS International also was ranked a Leader in NelsonHall’s 2022 NEAT Assessment for CX Operations Transformation and in NelsonHall’s 2021 NEAT Assessment for Social Media CX Services.

For more information on TELUS International’s content moderation services and data annotation solutions, visit

NelsonHall is the leading global analyst firm dedicated to helping organizations understand the ‘art of the possible’ in digital operations transformation. With analysts in the U.S., U.K., Continental Europe and Asia, NelsonHall’s research is based on rigorous, primary research, and is widely respected for the quality, depth and insight of its analysis.

About TELUS International

TELUS International (NYSE & TSX: TIXT) designs, builds and delivers next-generation digital solutions to enhance the customer experience (CX) for global and disruptive brands. The company’s services support the full lifecycle of its clients’ digital transformation journeys, enabling them to more quickly embrace next-generation digital technologies to deliver better business outcomes. TELUS International’s integrated solutions span digital strategy, innovation, consulting and design, IT lifecycle including managed solutions, intelligent automation and end-to-end AI data solutions including computer vision capabilities, as well as omnichannel CX and trust and safety solutions including content moderation. Fueling all stages of company growth, TELUS International partners with brands across strategic industry verticals, including tech and games, communications and media, ecommerce and fintech, banking, financial services and insurance, healthcare, and others.

TELUS International’s unique caring culture promotes diversity and inclusivity through its policies, team member resource groups and workshops, and equal employment opportunity hiring practices across the regions where it operates. Since 2007, the company has positively impacted the lives of more than 1.2 million citizens around the world, building stronger communities and helping those in need through large-scale volunteer events and charitable giving. Five TELUS International Community Boards have provided $5.3 million in funding to grassroots charitable organizations since 2011. Learn more at:


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